Our Blog

Service Defined – The Brkthru Way

At Brkthru, we firmly believe our people are our intellectual property. We don’t hold patents on proprietary technology and our trade secrets can, in theory, be replicated by anyone. In fact, we’ll willingly share the key ingredient. What makes Brkthru, and our people, so remarkable? One singular word – service.  Service can be defined in … Read More

Brkthru @ 40th IGLTA in San Juan

Brkthru was proud to participate in this week’s IGLTA global convention in San Juan, PR. Jason Twigg, Director of Client Success, represented Brkthru at the 40th anniversary event and spent time learning, networking and sharing the Brkthru extensive experience leading LGBTQ+ travel and tourism digital media campaigns. More than 400 IGLTA members attended this year’s … Read More

Brkthru Proudly Sponsors 2023 Visit Phoenix Annual Meeting

The team at Brkthru was honored to participate in the 2023 Visit Phoenix Annual Meeting, and to leverage our expertise in paid digital media to bring leisure and business travelers to Greater Phoenix! “Brkthru was grateful to participate in the Visit Phoenix Annual Meeting last week,” said Director of Client Success Dustin Moody, who attended … Read More

Brkthru @ TikTok

Brkthru is honored to have been selected as one of only a few agencies in North America to participate in TikTok Immersion Day. Members of the Brkthru leadership team – Tom Leone, VP of Media Services; Tom Connelly, CRO; Jonathan Mellinger, COO; and Karen Cuce, VP of Strategy – spent the day with TikTok representative, Erica Riordan, … Read More

Brkthru On the Road: Join Us at MJ Unpacked 10/10-12 in Detroit

Brkthru is proud to be an official sponsor at this year’s MJ Unpacked at the Motor City Casino, a distinctive event serving cannabis retailers and brands. If you’re a cannabis industry leader, marketing professional or agency working with cannabis clients, stop by booth #114 to learn how Brkthru successful reaches cannabis consumers with paid digital … Read More

Brkthru Celebrates Hispanic Heritage Month

National Hispanic Heritage month is annually celebrated in the United States from September 15th to October 15th. It is during this time we recognize the influence and contributions of Hispanic Americans in culture, history, and achievements for the United States. Hispanic culture is known for close ties with families, as well as rich culinary, musical, … Read More

Brkthru makes the Inc. 5000 list AGAIN!

For the second year in a row, Brkthru has been recognized as one of America’s fastest-growing privately held companies, joining an exclusive group of multi-year honorees.  “We did not set out to pursue honors or awards when we founded Brkthru in 2017,” said Andrew Sklerov, Co-Founder and Managing Director. “Our goal has always been to … Read More

Tapping into the Millennial Market: Effective Advertising in the World of Video Games

In the digital age, video games have emerged as a dominant form of entertainment by captivating millions across the globe. Amongst the enthusiasts of this immersive virtual world are millennials, a generation that grew up alongside the rapid advancements in gaming technology. While some may view their relationship with video games as a mere pastime … Read More

i2k: iOS17 and MacOS Sonoma

What’s happening? iOS17 will automatically remove tracking parameters from links in three areas – Mail, Messages, and Safari in private browsing mode. This new feature is called Advanced Tracking and Fingerprinting Protection. In Settings, it can be manually enabled by the user for All Browsing. Links will remain functional, but unique identifiers will be removed. Nonidentifiable parts will remain intact. Why? … Read More

Made For Advertising Sites ––But are they made for advertisers?

These running shoes are “Made for Running” = made for runners This gaming console  is “Made for Gaming” = made for gamers This smartwatch is “Made for Fitness” = made for Fitness enthusiasts Surely when a website is “Made for Advertising” = made for advertisers, right?   Wrong. Made for Advertising (MFA) websites are developed for … Read More