Brkthru On the Road: What’s Growing @ NLGS ‘24

Brkthru Director of Client Success Ben Coburn attended the 2024 National Lawn and Garden Show this week in St. Louis, meeting with retailers and manufacturers serving the $130-billion US lawn and garden category.

At the three-day event were hundreds of buyers with multi-unit independent garden centers, farm and fleet stores, regional chains, department stores, wholesale distributors and e-commerce retailers. They came to see new products and services in garden tools and machinery, landscaping services and supplies, garden decor and accessories, pest control products and more.

It’s an industry we know well – the average American spends $1,200 to $2,400 per year on lawn care and landscaping – with most of that happening during the crucial Spring-Summer growing season.

Ben shared Brkthru’s experience using digital media tactics to reach homeowners, property owners and lawn and landscape professionals on behalf of retailers and servicing dealers, and the product manufacturers, distributors and wholesalers who get those products to market.

Although we just marked the official start of Summer, the lawn & garden industry and Brkthru are already looking ahead to the 2025 growing season.

If you are a lawn and garden advertiser, or agency serving clients in the category, we at Brkthru are eager to have a conversation. Reach us