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What’s the Role of Digital Political Advertising in the 2022 Midterm Election?

Whatever your views and opinions of the political landscape in the United States are, one thing is for sure – there has never been more explosive growth in digital political advertising dollars in our country’s history. Controversy and chaos create interest and with the 2022 midterm elections being held on November 8, there may not … Read More

The Surprising Growth Behind Streaming TV: Gen X and Boomers

It might be surprising to some marketers to learn that Americans aged 50 and older (like me) accounted for 39% of streaming watch time since May 2022, an increase from 35% a year earlier, according to Nielsen. That’s the biggest increase in time spent on all streaming services such as Netflix, Hulu, Roku, Pluto and YouTube. … Read More

In Good (Economic) Times and Bad, We Believe in CTV

Historic inflation, supply chain disruption, war in Ukraine, and other macroeconomic factors have analysts predicting slowed growth in H2 2022 for the global ad market. Consumers are reducing spending on both essential and discretionary items from groceries to home improvement to travel and entertainment. As businesses navigate these factors, and the resulting deceleration of consumer … Read More