Our Blog

Congratulations December Platinum Performers!

Six members of the Brkthru team were honored as Platinum Performers during our December all-company Town Hall. This time recognition goes to Robert McNair, Dave Dorado, Jordan Barnes, Oscar Labrador, Rosa Munoz and Rachel Collins as those who exhibit the characteristics that embody the Brkthru culture and work ethic. What qualities elevate a Platinum Performer above … Read More

Brkthru U Marks a Learning and Development Milestone

One of our major initiatives for 2023 – employee training – reached its first zenith in December 2023 in which 100% of our 150 employees graduated from Brkthru U. Brkthru U is an immersive, weeklong training program where employees learn about the Brkthru brand, our clients and verticals, departments and processes, and core values, as … Read More

It’s About Service: The Ad Agency Client Retention Problem

Those of us in the marketing and advertising services industry work pretty darned hard at new business. Hunting for prospects. Jumping on leads. Participating in RFPs and pitches. It’s often said that new business is the lifeblood of a successful marketing services partner business because one way or another an agency will lose every one of its … Read More

Gen X and the Power of Their $$$

The holidays are upon us and there is no better time of year for gathering with friends and family, attending parties, spreading goodwill, and of course, shopping. The stores are crowded, the digital shopping carts are full, and brands and retailers are lining up to position their latest goods for this holiday season.  All this … Read More