Our Blog

Brkthru Makes the List Again!

Sitting among other honorees is truly an honor when your company is once again recognized as one of America’s fastest-growing privately held companies in the Inc. 5000. For the second year-in-a-row, Brkthru made this prestigious list, ranked by the editors of Inc. according to the percentage of growth of their annual revenue over the most-recent three-year period. The … Read More

The Rise of Community Banks

Community banks have experienced a remarkable resurgence in recent years, gaining the trust of local communities across the country, especially in the face of the challenges that have arisen since 2020. This resurgence has not only restored faith in the banking system, but has also translated into remarkable success in their marketing campaigns. This article … Read More

The State of Social Media: Navigating the Digital Era with TikTok, Facebook, and Instagram

In the ever-changing landscape of the digital age, social media has seamlessly integrated into our daily lives, reshaping communication, information dissemination, and business strategies. With smartphones becoming ubiquitous, social media engagement has soared, profoundly shaping consumer behavior and societal trends. Traditional platforms like Facebook, Instagram, Twitter, and Snapchat paved the way for modern advertising and … Read More

Gen X: Loyal to the Core 

We were up at dawn eating cereal and watching cartoons but soon out the door not to be seen or heard from again until the streetlights came on. We took it very seriously to be outside all day playing cops & robbers or steal the flag. We rode our bikes, played in the nearby creeks, … Read More

Quality Is Trending This Holiday Season

Being the data geek and marketing lover that I am, I sit here with a huge smile on my face looking at the cover of L.L. Bean’s 2023 Christmas catalog. I just watched GWI/PMG’s joint webinar on a study they conducted in September on 2023 holiday season spending, attitudes, and behavior. Kudos to the marketing … Read More

November is Native American Heritage Month

An interview with Pamela Villasenor by Dave Dorado, Brkthru Special Projects Manager November is National Native American Heritage Month and what started at the turn of the century as an effort to gain a day of recognition for the significant contributions the first Americans made to the establishment and growth of the U.S., has resulted … Read More