Sure we have a process, but it’s our team of pros that make the difference
Meet Your Team
Because service is who we are, the first step is assigning your team – always on, always available, for every client. Yes, you really do get all of these people working on your business.
Client Success Director
As your connection to brkthru, the CSD gets to know your brand, business, category and competitors, your needs and goals, and drives the programs that help your business grow.
Always with an eye on results, your expert AM plans, nurtures and cares for every detail of your campaign. They keep the gears turning smoothly, and keep you informed.
Sees the big picture by keeping pace with the latest industry trends and audience research. Zooms in on the finite details – using data and insights to chart the course.
Part scientist and part artist. Your Media Trader executes and optimizes on the brkthru trading desk, focuses on performance, and hits KPIs that bring the campaign to life.
Reads the tea leaves and helps make sense of results— always in search of the why, to tell the story around the numbers and make digital media jargon make sense.
Success starts with a conversation and we’re darn good at asking tough questions in search of the right answers to build the best strategy.
Audit & Fact-Find
Details matter and we go hunting for them—everything about your business, vertical, category, competition, geography, season, and customer.
Understand the Target
Consumers are constantly moving and we keep up. We uncover a target customer’s lifestyles, prejudices and media habits, predicting where they’re going next so we can already be there with your message.
Craft a Plan
There are no cookie cutter approaches and no off-the-shelf solutions at brkthru. Every plan is a custom built and thoughtfully curated.
Make It Happen
The digital landscape can seem overwhelming, complicated and confusing, because it’s moving at an accelerated pace. The brkthru team thrives in this environment. It’s what makes us tick.
Dot the Is & Cross the Ts
We excel at flawless execution. Give us your most complex campaigns, and we’ll perform extensive pre-flight tests before the first piston fires.
Bring it to Life
We use the most-current audience profile and targeting tools to connect the right people at the right time and place—making it look effortless in the process.
24/7 Monitoring. Really.
At this speed, there is no time for slip ups. We perform quality control measures all along the way for the simplest two-day event to complicated long-term multi-market campaigns.
Fine Tune It
There is no “set it and forget it” at brkthru. Every campaign is treated with care like it’s a living thing.
Minding the Store
We keep our eyes on the ball so you don’t have to, ensuring your campaign is pacing and on track to hit goals.
Adjusting the Dials
We test, tweak, and make adjustments when and where necessary.
Hitting the Marks
We’re so confident in our campaigns, we give you your own live dashboard to track success.
Break It Down
No stamp and repeat here. At the end of a campaign, our primary question is what worked and what can we do better. We look to earn your business every day, with every campaign.
Track KPIs & Show ROI
Our strategies drive leads, make the register ring, make you look good, and help you sleep at night. We wrap all reports up by demonstrating a return on investment and an impact on business results.
Our monthly and end-of-campaign reports tell a complete story. We make sense of the results, sharing thoughtful recommendations with all stakeholders.
Make it Shine
At the end of the campaign we know we need to make you look good not just by hitting the digital media numbers but also by achieving your business results. That’s how we’ll gain and keep your confidence, and earn your business time and time again.