During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
In support of Brkthru’s annual 31 Days of Service volunteer program, our Tampa Hub spent an afternoon at the Humane Society of Tampa Bay. Patty Racener, Christy Hicks and Janaih Cunningham donated a portion of their hub hangout funds, toured the facility, made treats for the dogs and walked them on a scorching hot 94°…
Volunteering for their community, three members of our Southfield, MI-based Business Development Team, @Jarid Bokhari, @Syerra Hubbard and @Jaquelyn Lixie worked in the HUDA Urban Garden – an organization that provides months of fresh grown produce for patients and the surrounding neighborhoods. The Health Unit on Davison Avenue (HUDA Clinic) is the largest free clinic…
It was very exciting to see pickup today in major media outlets such as Yahoo Finance of our “31 Days of Service” community service initiative and the celebration of Brkthru’s 8th anniversary. The vision of a digital media firm based on service by our founders Jeff Hastedt and Andrew Sklerov is resonating with advertising agencies…
Team members at Brkthru are halfway through the month of May, and our “31 Days of Service” initiative where we are performing community service in recognition of Brkthru’s anniversary month. This week, members of the Brkthru Atlanta Hub Jennifer Bird, Traci Will, Drew Weller and Charanya Balakrishnan made 300 ham and cheese sandwiches to provide…
All during the month of May, Brkthru team members are performing community service as part of “31 Days of Service” in recognition of Brkthru’s anniversary month. While service to our clients is the foundation of the Brkthru business model, giving back the communities in which we live is another way we demonstrate service. The Brkthru…
An energetic trio from Brkthru is in Chicago with industry leaders, marketers and ad agencies exploring the future of digital marketing, media and advertising at DigiMarCon – Digital Marketing, Media and Advertising Conferences & Exhibitions. National Account Executive/Strategic Partnerships Sean Scanlon, Business Development Specialist Jarid Bokhari and Assistant Manager of Business Development Alan Mayberry are…
The travel and hospitality industry is bracing for a potential slowdown. For Destination Marketing Organizations (DMOs), there are strategic ways to navigate this shift. Our VP of Client Services Elizabeth Brooks lays out her eight recommendations for 2025 in Hospitality Net. For Destination Marketing Organizations (DMOs), there are strategic ways to navigate this shift:Don’t try to…
The digital media experts from Brkthru spell it out in our latest POV: It’s not ads versus AI. It’s ads through AI. Search is evolving – and AI is at the forefront. OpenAI, holding the largest share of the AI market at 22%, is making moves to challenge Google’s dominance. Yet, Google remains a stronghold…
The Brkthru Charlotte Hub performed a valuable community service recently on cleanup duty at Camp Greene Park. Camp Greene was a United States Army facility during the early 20th century, and today is a 27-acre park nestled in the heart of Charlotte. Brkthru celebrates its anniversary each year in May with a commitment to give…
It’s very fitting that the Brkthru Detroit Hub is the first group this year to perform a community service project for our “31 Days of Service” initiative. Ten Brkthru team members from Southeast Michigan and Northwest Ohio worked planting 13 trees for an urban park renewal project with The Greening of Detroit. Since 1989, this…