Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
Brkthru Senior Director of Client Success Shannon Walion Dominguez joined the podcast The Bank Marketing Show to discuss tactics to help banks navigate the current economy and how Brkthru reaches banking customers with digital media. Give it a listen. Nice job Shannon!
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
As growth of the legal cannabis industry continues to surge in the U.S. – $28.8 billion in 2023 and nearly 500,000 jobs – Brkthru attended two east-coast cannabis events recently. It’s surprising to recall that California was the first state to legalize medical marijuana nearly 30 years ago in 1996. Since then, the medical use…
Naturally those of us in the media industry talk often about media performance. But when we use the word “performance,” are we all saying the same thing? [Hint, hint: we’re not!] So, what is performance, anyway? What it used to be – Thinking back to my very first internet advertising gig, the company I worked…
As winter turns to spring, the snow, ice, and cold turn to green grass, sunshine, and warm weather. If you’re in the Lawn and Landscape industry or Outdoor Power Equipment (OPE) dealer, you know this is the time to get your brand out and to take advantage of the “make or break” seasonality of your…
The annual eTourism Summit 2024 was in Las Vegas recently, and I was fortunate to attend along with hundreds of travel and tourism professionals including DMOs, state and regional travel associations, attractions, cruise lines, airlines and hotels, tour operators and marketers and advertising agencies. This was an opportunity to network and gain a deeper understanding…
Members of the Brkthru Executive and Client Success teams were in Philadelphia for meetings and took time to board the Spirit of Philadelphia on the Delaware River. On board were Director of Client Success Kristine Smith, Director of Sales Development Noah Everist, CRO Tom Connelly, Vice President of Sales Development Nathan Foster, Regional Director of…
At the start of each year since 2019, Brkthru conducts an annual client satisfaction survey, and this year the majority of our clients (more than 8 out of 10) were Extremely or Very Satisfied. But, we don’t conduct a satisfaction survey for the accolades (although we are flattered when we see high scores). This is…
In the past decade, the rise of streaming services has resulted in a groundbreaking shift in the way we consume content and live sports is no exception. Streaming platforms offer fans the flexibility to watch sports on their own terms. This convenience means sports lovers can follow their favorite teams from anywhere and from whatever…
Hey there, home builders and remodelers! There are property owners out there ready to scratch a home improvement itch they’ve been holding off. That urge could mean some good things ahead, but only if you’re in the right place at the right time. So, how do you make that happen? Here are some insights about…
Bringing together 160 team members from across the country this week for our Spring semi-annual All-Company Meeting marked a milestone as our largest get-together ever. We welcomed more than a dozen new employees who joined Brkthru since our Fall 2023 meeting, we learned of major new initiatives to even better serve our clients, we embraced…
Nearly 30 marketers, ad agencies and brands attended Brkthru Live last night in Somerville, NJ. The interactive event covered the hottest topics in marketing and digital media today – emerging trends, the dynamic world of social, how advertisers are coping with the deprecation of cookies, and the impact a heated political year will have on…