Our Blog

Commercial Real Estate Appreciates with Digital Marketing_

Reaching a Market in Flux. The commercial real estate environment has been shaken up since 2020. We see increased inventory in some areas, and very competitive demand in others, like investment properties. In order to capitalize on the growth, and get ahead of the competition, the marketing and media experts at Brkthru recommend that commercial … Read More

Cooling Housing Market Could Mean Opportunity for 1st Time Buyers

The red-hot housing market is starting to cool, after two years of soaring prices and shrinking inventory. According to the National Association of Realtors, existing-home sales fell for the third straight month in April 2022. Sales were down 2.4% from March and 5.9% from one year ago.  Rising home prices and mortgage rates are reducing … Read More

Ads on Netflix and Disney+? Bring ‘em on, healthcare marketers (and Brkthru) say.

Brkthru COO Jonathan Mellinger shares with healthcare marketing publication MM+M (Medical Marketing and Media) his perspective on the impact and opportunities as Netflix explores ad-tiering options to alleviate revenue shortfalls. It’s relevant insight not just in healthcare marketing, but all verticals. More options for viewers and advertisers is always a good thing!

Travelers are Ready to Go Again! Are You? 

Whether to a favorite vacation spot or an exciting, new destination, we love to travel. Travel that was on the backburner due to unprecedented times is now moving back to the forefront. When looking at a survey conducted by Statista in 2022, we noted that compared to 2019 more than 33% of travelers spent less … Read More

Monday April 11 is National Pet Day!

Americans are Spending More Than Ever on Pet Care (and we know how to reach them) This National Pet Day let’s paws for a meowment to reflect on the pet industry. Not just because we’re pet people (and have our own website barkthru.com dedicated solely to our love of pets), but because the pet industry … Read More

Home Remodeling, Repair & Maintenance Media Tactics to Keep Handy

As we move into Spring, consumers are looking to make seasonal changes, upgrades, and repairs to their homes and properties. In a space where general contractors, remodelers and handymen can be effortlessly contacted through apps like Thumbtack, competition for these customers can be intense and expensive. Q2 and Q4 are make-or-break and high sales-seasons for … Read More

The Power of Analytics at Brkthru

It’s often recently reported that 75% of marketing organizations in the United States DO NOT have an analyst on staff – and that includes ad agencies, media agencies and corporate marketing departments At Brkthru, on the other hand, our Data & Analytics team works closely with every client and every campaign. Why is this so … Read More

Do You Have SOS (Shiny Object Syndrome) in Digital Media?

Have you heard of SOS, or Shiny Object Syndrome? It’s the tendency to chase what’s new rather than staying focused on a current plan. The behavior is like that of a child. My three-year-old is attracted to things she’s never seen before. but what’s impressive is how quickly she loses interest in that item. I’m … Read More

Caring as a Core Value

You can't buy happiness, but you can buy plants and that's pretty much the same thing

One of BrkThru’s Core Values is Caring. We provide the highest quality service to our clients because we Care – about their business, about meeting their goals, and about their success. This level of BrkThru service isn’t limited to our clients. We apply the same level of attention to our employees. Why? – because we … Read More

Happy Juneteenth!

It’s heartening that Juneteenth (also known as Freedom Day or Jubilee Day) is now a Federal Holiday, and to feel the energy around a historic moment previously only recognized by those in the minority. Juneteenth celebrates the emancipation of the last enslaved Black Americans. On June 19, 1865, about 2,000 Union troops arrived in Galveston, … Read More

Core Value in Action: CONTRIBUTION

Our Client Success Director in Northern Illinois, Randy Sidell, helped pack more than two tons of food at the Northern Illinois Food Bank, which serves 13 counties across Illinois providing 250,000 meals a day.    As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service of … Read More

Big Opportunities for Father’s Day ’22

If you’re responsible for marketing for a restaurant, golf course, movie theater, grocery store, sporting event or venue, here’s a heads up – Father’s Day 2022 is expected to be brisk for you this year. And now’s the time, and digital advertising is the best way, to get in front of those spending the most … Read More

Core Value in Action: POSITIVE ATTITUDE

With the same can-do attitude he brings every day to Brkthru, our own Director of Analytics Kevin Repine spent an afternoon coring several hundred apples to prepare them to be dried and shipped to Ukraine as food supplies for those affected by the war. Kevin worked with Sus Manos Gleaners of Grand Rapids, MI, whose … Read More

Happy Pride Month!

Every day of every month, and not just during Pride Month, Brkthru is committed to ensure each employee is their true self, where each succeeds in an inclusive environmentthat meets the needs of our employees and clients. We also believe it is our responsibility as connectors and communicators to reach diverse, multicultural audiences by targeting … Read More

POV: The Changing Consumer Behavior Toward CTV

We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD.  AVOD: Advertising-based Video on Demand is generally free … Read More

We’re on the Road in 2022

June 2-4 Brkthru will share with franchisees and franchisors the power of our digital media campaigns at the world’s largest franchise event, The International Franchise Expo, at the Jacob Javits Center, in New York City. Thurs. 6/2-Sat. 6/4 – New York City, Int’l Franchise Expo, Booth #905 Jacob Javits Center Tues. 6/14-Thurs. 6/16 – Vancouver, … Read More

Community SERVICE in Action

Members of the Brkthru team in the Hampton Roads, Virginia, recently area took the contribution and caring they typically give to our client campaigns by volunteering for Roc Solid Foundation, helping to build hope for kids fighting cancer.  As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service … Read More