Our Blog

Ohio Hubs Represent for Brkthru “31 Days of Service”

Members of three Brkthru Hubs in the Buckeye State performed their community service in Columbus, Cincinnati and Medina, OH, during our “31 Days of Service,” commemorating Brkthru’s anniversary month of May. Employees across the country demonstrated our Core Value of Contribution by performing acts of community service. From Ohio: ·  Brkthru Columbus Hub members Colleen Buzza…

3 More Brkthru Hubs Perform Community Service in May!

Members of our NC Triangle, Richmond, VA and the VA 757 hub, contributed to our “31 Days of Service,” commemorating Brkthru’s anniversary month of May by performing acts of community service. · Our NC Triangle Hub volunteered at the The Food Bank of Central & Eastern North Carolina that provides food for friends and neighbors…

Brkthru Dedicates ’31 Days of Service’ in May

“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities. We’re sharing all this week how our team members across the country conducted their community service: ·  13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin…

Navigating Hispanic Heritage: Insights Into Digital Behaviors

With Hispanic Heritage Month coming in August, now’s the time for advertisers and agencies to plan for this annual celebration highlighting the rich cultural contributions of Latino communities in the US. Beyond the traditional festivities and cultural events, this month also offers marketers a chance to glimpse into the evolving digital behaviors of this demographic.…

Don’t Overlook Client Satisfaction When Times are Good

Success for those of us in advertising and marketing services hinges on delivering exceptional services AND on keeping clients satisfied. After all, happy clients are more likely to become long-term loyal clients and tend to spend more. That’s where measuring client satisfaction comes in, and why Brkthru is committed to an annual client survey. Our…

The CTV Landscape Looks Great, Especially for Free Ad-Supported TV

40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…

Pride 2024: Be Authentic with Your Support and Actions

During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…

May ’24 Brkthru U: Our 9th So Far!

18 recently hired employees at Brkthru completed the week-long onboarding and training during Brkthru U, becoming our ninth class since launching the program in December 2022. To-date, 176 Brkthru employees – new hires and veteran employees – participated in the hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how…

May ’24  Platinum Performers: Way to Go!

Seven more members of the Brkthru team joined the prestigious group of Platinum Performers. During our May 2024 all-company Town Hall, tributes went to Laura Schratzmeier, Josh Erhardt, Chris Piedade, Maggie O’Connor, Vincent Lepore, Katherine Taylor and Gabrielle Adduci. Brkthru Platinum Performers put clients first by finding ways to say yes, seek out creative solutions…

Brkthru Adds Tim Breslin as Chief Technology Officer

Brkthru is pleased to announce that Tim Breslin has joined the digital media services company as its first Chief Technology Officer. “We’ve been searching for a technology leader who could accelerate the progress we’ve made in technology, be a leader in our automation initiatives, and be a trusted technical expert to our partners,” said Jonathan…