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Making Nonprofits Sparkle this Giving Season

The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and … Read More

This Holiday Season, Shoppers ‘Got a Brand New Bag’

If you feel like the holiday season beckons earlier each year, it’s not just the sugar-plums dancing in your head. From a consumer perspective, early shopping has become a habit. Sales events like the Amazon Prime Early Access Sale, Target’s Deal Days, and Walmart’s Rollbacks and More spurred holiday spending in the first half of … Read More

What Recession? Marketers Are Optimistic About 2023 Plans

If you’re experiencing whiplash reading the headlines about a recession (possible) and inflation (real), you’re not alone.  Politicians, economists, and market professionals are engaged in a semantic debate over whether the U.S. economy is in a recession. According to the general definition—a recession is defined by two consecutive quarters of negative gross domestic product (GDP). Others … Read More

Making NonProfits Sparkle this Giving Season

The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and … Read More