As growth of the legal cannabis industry continues to surge in the U.S. – $28.8 billion in 2023 and nearly 500,000 jobs – Brkthru attended two east-coast cannabis events recently. It’s surprising to recall that California was the first state to legalize medical marijuana nearly 30 years ago in 1996. Since then, the medical use…
Naturally those of us in the media industry talk often about media performance. But when we use the word “performance,” are we all saying the same thing? [Hint, hint: we’re not!] So, what is performance, anyway? What it used to be – Thinking back to my very first internet advertising gig, the company I worked…
As winter turns to spring, the snow, ice, and cold turn to green grass, sunshine, and warm weather. If you’re in the Lawn and Landscape industry or Outdoor Power Equipment (OPE) dealer, you know this is the time to get your brand out and to take advantage of the “make or break” seasonality of your…
The annual eTourism Summit 2024 was in Las Vegas recently, and I was fortunate to attend along with hundreds of travel and tourism professionals including DMOs, state and regional travel associations, attractions, cruise lines, airlines and hotels, tour operators and marketers and advertising agencies. This was an opportunity to network and gain a deeper understanding…
At the start of each year since 2019, Brkthru conducts an annual client satisfaction survey, and this year the majority of our clients (more than 8 out of 10) were Extremely or Very Satisfied. But, we don’t conduct a satisfaction survey for the accolades (although we are flattered when we see high scores). This is…
In the past decade, the rise of streaming services has resulted in a groundbreaking shift in the way we consume content and live sports is no exception. Streaming platforms offer fans the flexibility to watch sports on their own terms. This convenience means sports lovers can follow their favorite teams from anywhere and from whatever…
Hey there, home builders and remodelers! There are property owners out there ready to scratch a home improvement itch they’ve been holding off. That urge could mean some good things ahead, but only if you’re in the right place at the right time. So, how do you make that happen? Here are some insights about…
The political buzz is picking up for 2024. That means new opportunities and challenges for our clients. Political advertisers want to connect with passionate voters rallying behind their preferred candidates or issues. Non-political advertisers are less then enthused with jam-packed airwaves of local broadcast and the intense surge or regional ad spend. Whatever the target,…
We’ve all been there at one point or another. Standing aghast in disbelief of what just happened. Scratching our head in wonder. How did it come to this? Vowing to never set foot inside that establishment, EVER AGAIN! Customer Service horror stories – they are sadly a dime a dozen and becoming even more frequent…
The First Brkthru U Class of 2024 Inaugurates Brkthru Detroit Training Center! 21 recent additions Brkthru attended our weeklong Brkthru U classes last week, and it was notable for several reasons: · The February Brkthru U class was the first of entirely new employees, having joined in December, January and February. The previous seven classes were…