Our Blog

Podcast: The Powerful Role of Digital in B2B Marketing

If you’re an advertiser, agency or media buyer who handles Business-to-Business marekting, this is a podcast you won’t want to miss. B2B marketing is vital to the US economy, and media pros Tom Leone from Brkthru and Joe Paratore from AdDaptive share smart digital media strategies in our latest podcast. Even though B2B is projected…

Brkthru On the Road: Destinations International 2024

Members of the Brkthru team traveled to Miami, FL, recently to attend Destinations International – the travel and tourism industry’s leading event for destination organization professionals. The 2024 Annual Convention set an all-time attendance record with nearly 2,000 participants from more than 30 countries. Brkthru joined other DI ’24 participants at more than three dozen…

Brkthru Attends @AdAge Small Agency Awards

Director of Sales Development Noah Everist and Director of Client Success Kelly Alberico attended the annual AdAge Small Agency Awards recently in Boston. The three-day event honored small independent agencies that are performing well in three important areas: creating amazing and effective work for clients, building a financially healthy business and cultivating a diverse and…

Bright Spots for Buyers, Sellers, Realtors, Builders & Lenders

Housing sales have been lukewarm so far in 2024, but there are signs that activity could heat up by the end of the summer, providing opportunities for home buyers, home sellers, builders, mortgage lenders and real estate professionals. The digital media pros at Brkthru are keeping our eyes on what’s happening, and fine-tuning campaigns to…

Chat w/ Brkthru @SuperZoo 2024!

SuperZoo, North America’s largest pet retail event, is August 14-16, 2024, at Mandalay Bay in Las Vegas, and Brkthru will be there. Sure, we love everything about our furry, winged, scaled and hooved friends (we do have our own website dedicated to pets www.barkthru.com), AND we know how to reach pet owners, and pet care…

Brkthru One Day Sale: 1 Month Away

The annual Brkthru One Day Sale is less than a month away and this once-a-year opportunity lets ad agencies, media buyers and advertisers lock in their digital media campaigns for Q4 2024 and 2025. Hundreds of agency partners have used the Brkthru One Day Sale to grow current client media investments and leverage for new…

Brkthru Makes the Inc. 5000 3 Years in a Row!

It’s not our first time – we also made the list of America’s Fastest-Growing Private Companies in 2022 and 2023. This year Brkthru is #2001, joining an exclusive group of fewer than 10 percent of Inc. 5000 honorees that have made it for three consecutive years. “Making the Inc. 5000 was never a goal,” said…

Brkthru Mid-Summer Hub Hangouts!

Brkthru employees beat the summer heat by gathering recently in their respective cities for our Hub Hangouts. The Charlotte hub had a great time enjoying St. Louis style pizza. It was this North Carolina hub’s biggest turn out yet. For its July hangout, our Cincinnati hub enjoyed relaxing pedicures and conversation, and after headed out…

The Cookie Is Still Dying

Google announced on July 23 they finally gave up trying to get rid of cookies in Chrome. Many twists and turns, delays, failed experiments, and lawsuits have led to this moment. Lost in the headlines, however, is that the cookie is still dying – just not how we expected.  “We are proposing an updated approach…

30 minutes w/Brkthru: The Hot 2024 Political Season

View our latest podcast to review how this year’s record spend in political advertising will impact campaigns leading up to the November election. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers. Two digital media experts from…