Google announced on July 23 they finally gave up trying to get rid of cookies in Chrome. Many twists and turns, delays, failed experiments, and lawsuits have led to this moment. Lost in the headlines, however, is that the cookie is still dying – just not how we expected. “We are proposing an updated approach…
View our latest podcast to review how this year’s record spend in political advertising will impact campaigns leading up to the November election. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers. Two digital media experts from…
How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market: Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and…
Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
With Hispanic Heritage Month coming in August, now’s the time for advertisers and agencies to plan for this annual celebration highlighting the rich cultural contributions of Latino communities in the US. Beyond the traditional festivities and cultural events, this month also offers marketers a chance to glimpse into the evolving digital behaviors of this demographic.…
Success for those of us in advertising and marketing services hinges on delivering exceptional services AND on keeping clients satisfied. After all, happy clients are more likely to become long-term loyal clients and tend to spend more. That’s where measuring client satisfaction comes in, and why Brkthru is committed to an annual client survey. Our…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
18 recently hired employees at Brkthru completed the week-long onboarding and training during Brkthru U, becoming our ninth class since launching the program in December 2022. To-date, 176 Brkthru employees – new hires and veteran employees – participated in the hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how…
Brkthru is pleased to announce that Tim Breslin has joined the digital media services company as its first Chief Technology Officer. “We’ve been searching for a technology leader who could accelerate the progress we’ve made in technology, be a leader in our automation initiatives, and be a trusted technical expert to our partners,” said Jonathan…