Our Blog

Navigating Hispanic Heritage: Insights Into Digital Behaviors

With Hispanic Heritage Month coming in August, now’s the time for advertisers and agencies to plan for this annual celebration highlighting the rich cultural contributions of Latino communities in the US. Beyond the traditional festivities and cultural events, this month also offers marketers a chance to glimpse into the evolving digital behaviors of this demographic.…

Don’t Overlook Client Satisfaction When Times are Good

Success for those of us in advertising and marketing services hinges on delivering exceptional services AND on keeping clients satisfied. After all, happy clients are more likely to become long-term loyal clients and tend to spend more. That’s where measuring client satisfaction comes in, and why Brkthru is committed to an annual client survey. Our…

The CTV Landscape Looks Great, Especially for Free Ad-Supported TV

40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…

Pride 2024: Be Authentic with Your Support and Actions

On the eve of Pride 2024 many brands will display the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than a rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye than ever to the brands they…

May ’24 Brkthru U: Our 9th So Far!

18 recently hired employees at Brkthru completed the week-long onboarding and training during Brkthru U, becoming our ninth class since launching the program in December 2022. To-date, 176 Brkthru employees – new hires and veteran employees – participated in the hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how…

Brkthru Adds Tim Breslin as Chief Technology Officer

Brkthru is pleased to announce that Tim Breslin has joined the digital media services company as its first Chief Technology Officer. “We’ve been searching for a technology leader who could accelerate the progress we’ve made in technology, be a leader in our automation initiatives, and be a trusted technical expert to our partners,” said Jonathan…

The Buzz: Recapping Recent Cannabis Industry Events

As growth of the legal cannabis industry continues to surge in the U.S. – $28.8 billion in 2023 and nearly 500,000 jobs – Brkthru attended two east-coast cannabis events recently. It’s surprising to recall that California was the first state to legalize medical marijuana nearly 30 years ago in 1996. Since then, the medical use…

Campaign Performance – What is It?

Naturally those of us in the media industry talk often about media performance. But when we use the word “performance,” are we all saying the same thing?  [Hint, hint: we’re not!] So, what is performance, anyway?   What it used to be –   Thinking back to my very first internet advertising gig, the company I worked…

It’s Make or Break Season for Lawn & Garden

As winter turns to spring, the snow, ice, and cold turn to green grass, sunshine, and warm weather. If you’re in the Lawn and Landscape industry or Outdoor Power Equipment (OPE) dealer, you know this is the time to get your brand out and to take advantage of the “make or break” seasonality of your…

What We Heard @eTourism Summit 2024

The annual eTourism Summit 2024 was in Las Vegas recently, and I was fortunate to attend along with hundreds of travel and tourism professionals including DMOs, state and regional travel associations, attractions, cruise lines, airlines and hotels, tour operators and marketers and advertising agencies. This was an opportunity to network and gain a deeper understanding…