Our Blog

Service in Action@Brkthru

Q & A with Anthony McFarlane, VP of Client Success For the next article in our series on Service, we sat down with Brkthru Vice President of Client Success, Anthony McFarlane, who has spent his career on the front lines in day-to-day service to clients.  Anthony, we know Service is THE foundation of Brkthru’s business … Read More

ChatGPT’s Most Immediate Threat to Advertising

As the advertising industry wrestles with the growth of AI and evaluates the use cases and potential dangers, one threat deserves more immediate attention – inventory quality. For years, advertisers have been aware of Made for Advertising (MFA) sites – websites that produce no value, are filled with intrusive ads, and whose sole purpose is … Read More

Millennials and their Spending Power

With a population of over 72 million, millennials have overtaken baby boomers as the largest generation in the United States [1] . Born between 1981 and 1996, us millennials now range from age 27 to 42 years old and we’ve attained an estimated spending power of $2.5 trillion as of 2020 [2]. We account for … Read More

The State of Search

Crypto, NFTs, Blockchain, Social Distancing, Artificial Intelligence – all prominent parts of our vernacular during the COVID-19 pandemic. Some with staying power, and some without. Artificial Intelligence (AI), however, is here to stay because it is not a “new” technology by any means and has been around for decades. Even digital marketers have been utilizing … Read More

Brkthru at Franchise Expo July 29-30

Brkthru Director of Sales Development Heather Morris will conduct a seminar “5 Powerful Tips in Digital Media for Franchise Owners” during the upcoming Patriot Franchise Expo, July 29-30, in San Antonio, TX.  Tailored specifically for franchisees and the unique needs of each of their locations, Heather’s topics will include: Patriot Franchise Expo is for active duty, … Read More

The ‘Threads’ Phenom: What We Know & What We’re Watching

Threads rocketed to 100 million users in just five days since its launch by Meta on July 6. That was much faster than the two months it took OpenAI-owned ChatGPT to hit that mark after its debut in January.  Threads can now claim status as the fastest-growing consumer application ever. As a user and marketer, … Read More

Brkthru U Class #4

Just a few weeks ago, members of our fourth Brkthru U class graduated with their own certificates of achievement after a week of learning, laughing, and even listening to live music together. Brkthru U is an immersive and comprehensive training session where employees from across the country and every department come together in one location … Read More