The Buzz: Recapping Recent Cannabis Industry Events

As growth of the legal cannabis industry continues to surge in the U.S. – $28.8 billion in 2023 and nearly 500,000 jobs – Brkthru attended two east-coast cannabis events recently. It’s surprising to recall that California was the first state to legalize medical marijuana nearly 30 years ago in 1996. Since then, the medical use of cannabis has been legalized in 40 states and the District of Columbia. The recreational or adult-use of cannabis has been approved in the District of Columbia and 24 states. And more states are legalizing both medial and recreational cannabis use each year.

The New England Cannabis Convention (NECANN) in Boston March 22-23 marked their tenth anniversary. Hundreds of cannabis Industry professionals across the New England region took advantage of this great B2B event, networking with businesses, entrepreneurs, advocates, investors, educators, and others working in the Cannabis space. Brkthru was lucky to meet and collaborate with hundreds of exhibitors and attendees, discussing their local markets, how to reach B2B or B2C customers, growth opportunities for 2024 in their region and upcoming legislative changes that could legalize adult use marijuana in more states.  NECANN will host another seven shows throughout New England and the east coast this year. (Colleen Buzza)

Another heavily attended cannabis event was MJ Unpacked in Atlantic City, New Jersey, April 9-11. This show is highly curated and exclusive to cannabis retail and brand executives A limited number of ancillary companies exhibit and sponsor….and Brkthru was fortunate to be one of them! Every panel was more interesting than the next and the networking events provided a nice forum to make connections. We met with a very wide variety of businesses within the cannabis industry and our expertise in the vertical was well-received. Most common question on the minds of these proprietors is how to maximize advertising with all the restrictions for cannabis advertising. Enter Brkthru, stage left. (Cari Galle)

If you’re an agency managing campaigns for cannabis brands or a marketer in the cannabis industry, and want to have a conversation about how Brkthru reaches cannabis consumers and providers in this rapidly growing industry using hyper-targeted and successful digital media tactics, hit us up

Get In Touch