Our Blog

Commercial Real Estate Appreciates with Digital Marketing_

Reaching a Market in Flux. The commercial real estate environment has been shaken up since 2020. We see increased inventory in some areas, and very competitive demand in others, like investment properties. In order to capitalize on the growth, and get ahead of the competition, the marketing and media experts at Brkthru recommend that commercial … Read More

Core Value in Action: CONTRIBUTION

Our Client Success Director in Northern Illinois, Randy Sidell, helped pack more than two tons of food at the Northern Illinois Food Bank, which serves 13 counties across Illinois providing 250,000 meals a day.    As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service of … Read More

Core Value in Action: POSITIVE ATTITUDE

With the same can-do attitude he brings every day to Brkthru, our own Director of Analytics Kevin Repine spent an afternoon coring several hundred apples to prepare them to be dried and shipped to Ukraine as food supplies for those affected by the war. Kevin worked with Sus Manos Gleaners of Grand Rapids, MI, whose … Read More

Cooling Housing Market Could Mean Opportunity for 1st Time Buyers

The red-hot housing market is starting to cool, after two years of soaring prices and shrinking inventory. According to the National Association of Realtors, existing-home sales fell for the third straight month in April 2022. Sales were down 2.4% from March and 5.9% from one year ago.  Rising home prices and mortgage rates are reducing … Read More

POV: The Changing Consumer Behavior Toward CTV

We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD.  AVOD: Advertising-based Video on Demand is generally free … Read More

Community SERVICE in Action

Members of the Brkthru team in the Hampton Roads, Virginia, recently area took the contribution and caring they typically give to our client campaigns by volunteering for Roc Solid Foundation, helping to build hope for kids fighting cancer.  As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service … Read More

The Perfect Gift for Mom?

Moms Today Want Experiences and Brunch Out As we prepare to celebrate Mother’s Day on May 8th, families are trying to find just the right token of appreciation – flowers, homemade cards, hiking gear – the list of potential gifts is endless. And so are the opportunities for retailers, restaurants, experience and personal service businesses. Mother’s … Read More

Goodbye ETAs, Say Hello to RSAs

The Move to Responsive Search Ads, and What It Means Starting June 30, 2022, Google Ads is removing the option for advertisers to create new, or edit existing, expanded text ads (ETAs). While any ETAs created before 6/30 will continue to appear in the search results, it’s time to shift our focus to responsive search … Read More

Ads on Netflix and Disney+? Bring ‘em on, healthcare marketers (and Brkthru) say.

Brkthru COO Jonathan Mellinger shares with healthcare marketing publication MM+M (Medical Marketing and Media) his perspective on the impact and opportunities as Netflix explores ad-tiering options to alleviate revenue shortfalls. It’s relevant insight not just in healthcare marketing, but all verticals. More options for viewers and advertisers is always a good thing!