Our Blog

30 Days and Counting to GA4

The next generation of Google Analytics is upon us. You may have heard rumblings of GA4 over the past few years and, like many, thought “I have time – I’ll learn it when I have to.” Well, that time is now and we’re here to help you navigate the waters. The latest version of Google’s … Read More

Brkthru West Coast Defines Contribution

Representing Brkthru for our “31 Days of Service,” west coast team members Alefya, Fatema, Zainab, Nafisa and Dave worked tirelessly recently at North Valley Caring Services (NVCS) North Hills on behalf of the Los Angeles Regional Food Bank. “On behalf of NVCS North Hills and our network of 600 charitable agency sites throughout Los Angeles … Read More

Brkthru in Boston Brings the Caring

The Brkthru crew in Boston dedicated their day of community service by sorting and organizing baby items for Room to Grow, which supports parents, caregivers and families in promoting childhood development,. At Room to Grow they can select baby and toddler items for their children, and connect with other local organizations and community resources that … Read More

Core Values in Action: Caring

10 members of the Brkthru team in Detroit and northwest Ohio dedicated time this week to sort clothing and stock pantry shelves at Capuchin Service Center during our “31 Days of Service” commitment to communities across the country. The Capuchin Services Center assists 228,000 Detroit neighbors annually with emergency food and clothing. The Center features … Read More

Core Value in Action: Positive Attitude

Core Value in Action: Positive Attitude Brkthru Vice President of Analytics Kevin Repine performed his day of community service recently in support of Brkthru’s “31 Days of Service”. This was Kevin’s second year volunteering with Sus Manos Gleaners in Jenison, MI, where he helped process dehydrated apples grown in Michigan.  The apples this year will … Read More

Core Value: Caring

Brkthru’s Philly crew kicked-off our annual 31 Days of Service, a month-long event in which Brkthru employees give back to their local communities. Our Philadelphia-based colleagues were honored to spend time with Cradles to Crayons, an organization founded to #EndClothingInsecurity by providing clothing, shoes, diapers and school supplies to homeless or low-income families with children from birth to … Read More

Clients Score Brkthru Once Again +90% in Service

We’re not surprised, Brkthru was founded on Service. In our fourth annual Client Satisfaction Survey, more than 9 out of 10 of clients scored Brkthru “Very Satisfied to Extremely Satisfied” in overall service. In an industry where 40% of clients say they’re likely to fire their agency partner within 6 months (AdAge 11/22), Brkthru bucks that … Read More

GA4: What’s the Diff?

One of the biggest changes in GA4 is the way it tracks user behavior. Instead of using cookies to track website visits, GA4 uses a combination of machine learning and  user-centric data models to track user behavior across multiple devices and platforms. This allows advertisers to gain a more complete picture of how their customers  interact with their website, … Read More

Much ado about nothing? Google Ads’ new CTV updates might not be that big of a deal.

When Google’s Display & Video 360 recently introduced new features to more easily plan, buy and measure CTV campaigns, I reached out to our Supervisor of Bidding and Inventory, Parker Wheat, to see how this might affect our work for clients.  Turns out the impact is nil thanks to our focus on Service, not tech. … Read More

When it Comes to College, Gen Z is One Tough Customer

Let’s start with the fact that today fewer people are going to college than in recent years.  This has higher ed institutions scrambling with how to manage lost revenue, a reduced offering of classes and other amenities that draw in students. Those students are largely made up of Generation Z. Next, let’s acknowledge that Gen … Read More