Our Blog

The Power of Analytics at Brkthru

It’s often recently reported that 75% of marketing organizations in the United States DO NOT have an analyst on staff – and that includes ad agencies, media agencies and corporate marketing departments At Brkthru, on the other hand, our Data & Analytics team works closely with every client and every campaign. Why is this so … Read More

Here’s What the Move of Major League Sports  to Streaming Means to Advertisers

Recent news of the Apple TV+ exclusive deal with Major League Baseball to air Friday night games on its streaming platform is another example of how Americans continue to move from traditional forms of media (broadcast and cable TV, and terrestrial radio) to follow sports via digital. Apple jumps into major league sports with Amazon, … Read More