Our Blog

The Power of Analytics at Brkthru

It’s often recently reported that 75% of marketing organizations in the United States DO NOT have an analyst on staff – and that includes ad agencies, media agencies and corporate marketing departments At Brkthru, on the other hand, our Data & Analytics team works closely with every client and every campaign. Why is this so … Read More

We’re on the Road in 2022

Next stop – The Windy City. The Brkthru team is exhibiting, participating, attending and speaking at a number of industry trade shows, marketing events, small business expos, seminars and workshops in the coming months, and we’d like to see you in person when we’re in your city: Thurs. 5/19 – Chicago, Small Business Expo, Booth … Read More

Do You Have SOS (Shiny Object Syndrome) in Digital Media?

Have you heard of SOS, or Shiny Object Syndrome? It’s the tendency to chase what’s new rather than staying focused on a current plan. The behavior is like that of a child. My three-year-old is attracted to things she’s never seen before. but what’s impressive is how quickly she loses interest in that item. I’m … Read More