Google announced on July 23 they finally gave up trying to get rid of cookies in Chrome. Many twists and turns, delays, failed experiments, and lawsuits have led to this moment. Lost in the headlines, however, is that the cookie is still dying – just not how we expected. “We are proposing an updated approach…
View our latest podcast to review how this year’s record spend in political advertising will impact campaigns leading up to the November election. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers. Two digital media experts from…
Nearly 50 Brkthru team members from client success, sales development, business development, marketing and sales leadership met in Detroit last week for an informative and energetic Summer Client Success Offsite. On the agenda were an update on digital platforms, sharing client success stories, the state of streaming video, marketing support and of course, some fun…