Each Black History Month I strive to learn something new – about a person, a group or more recently, an in depth-study into the landmark Loving vs Virginia Supreme Court case ruling unanimously that state laws banning interracial marriage were unconstitutional. Richard and Mildred Loving were legally married in Washington, D.C. in June 1958 and … Read More
Digital Media Tips for the Fitness Industry Ask your coworkers, friends, and family about their goals for 2023. 90% of them will likely say they want to better themselves physically in some way, shape, or form. If you own or manage a gym, health club, or fitness center (or are a marketer for one), the … Read More
Often overlooked in our marketing and advertising field is the important role of Business-to-Business (B2B) advertising. At $18.47 Billion projected in advertising spending in 2024, it’s time to give B2B its due. The seismic changes triggered by the pandemic also included an accelerated shift in B2B advertising from in-person channels to digital ads, with B2B … Read More
For over a hundred years, brands like Coca Cola have achieved their success by building brand loyalty with their customers using perception-based aspects, such as company image and customer experience. When a customer becomes brand loyal, they often believe that no other company can provide a higher quality product. In Coca Cola’s case, they have … Read More
When we think about advertising and the Super Bowl, the number one association we make is with linear TV and a 30 second ad spot that costs upward of $8 million. I would punt on that. Let me explain. You can make a splash in a 30 second Super Bowl spot, if executed correctly. But … Read More
As an admirer of Martin Luther King Jr., I find it more difficult each year to honor his legacy on his recognized federal holiday. I’m no longer in a school setting where we had projects surrounding his works and speeches; or anticipated watching “Our Friend, Martin”. I’m now an adult who has no children to … Read More
What marketing, advertising, media and digital media trends to you see for 2023 when you gaze into your crystal ball? Share with us at Brkthru, we’ll publish the best of the best, and then revisit at the end of 2023. We’ll profile the most accurate visionary and their prediction for each category here on LinkedIn, … Read More
In the second quarter, Meta posted its first-ever YoY revenue decline with the average price per ad on the platform decreasing 14%. Early forecasts for Meta’s worldwide ad revenue was around $130 billion for 2022, but as we near year-end, that prediction is looking very unlikely. In response to disappointing Q2 and Q3 results, Meta … Read More
Forgive the aggressive title, but I need your attention. Our job at Brkthru is to do our best to enhance our agency partners’ relationships with their end clients. Great products, on-time and accurate reporting, campaign optimizations and results are extremely important, but what clients really look for from their advertising agencies is strategy! A new study … Read More
Who could have imagined a few years ago that Out-of-Home and the once-maligned QR Code would rise again as viable marketing tools post-pandemic. Increased vaccine rates helped much of the world reopen and begin to venture out of their homes, we adapted to fewer “hands on” information sources, and marketers shifted how they reach key … Read More