Our Blog

Brkthru in Philly – Cruising to Another Great Year.

Members of the Brkthru Executive and Client Success teams were in Philadelphia for meetings and took time to board the Spirit of Philadelphia on the Delaware River. On board were Director of Client Success Kristine Smith, Director of Sales Development Noah Everist, CRO Tom Connelly, Vice President of Sales Development Nathan Foster, Regional Director of…

How to Win as Live Sports Shifts to Streaming

In the past decade, the rise of streaming services has resulted in a groundbreaking shift in the way we consume content and live sports is no exception. Streaming platforms offer fans the flexibility to watch sports on their own terms. This convenience means sports lovers can follow their favorite teams from anywhere and from whatever…

Norfolk, VA: Our Largest All-Company Offsite

Bringing together 160 team members from across the country this week for our Spring semi-annual All-Company Meeting marked a milestone as our largest get-together ever. We welcomed more than a dozen new employees who joined Brkthru since our Fall 2023 meeting, we learned of major new initiatives to even better serve our clients, we embraced…

Brkthru Live! A Hit with Central New Jersey Marketers

Nearly 30 marketers, ad agencies and brands attended Brkthru Live last night in Somerville, NJ. The interactive event covered the hottest topics in marketing and digital media today – emerging trends, the dynamic world of social, how advertisers are coping with the deprecation of cookies, and the impact a heated political year will have on…

Get Our POV: Impact of Record $ in ’24 Political

The political buzz is picking up for 2024. That means new opportunities and challenges for our clients. Political advertisers want to connect with passionate voters rallying behind their preferred candidates or issues. Non-political advertisers are less then enthused with jam-packed airwaves of local broadcast and the intense surge or regional ad spend. Whatever the target,…

Service: the Ultimate Differentiator

We’ve all been there at one point or another. Standing aghast in disbelief of what just happened.  Scratching our head in wonder. How did it come to this? Vowing to never set foot inside that establishment, EVER AGAIN!    Customer Service horror stories – they are sadly a dime a dozen and becoming even more frequent…

Detroit Hub Hangout Dinner + Feb. Brkthru U Class = FUN!

Last week, eight members of Brkthru’s Detroit-area hub get-together welcomed 21 new employees in town for their Brkthru U training (we also had a special guest appearance by Eric Best, our Regional Director of Client Success, in from Minnesota). Brkthru Hub Hangouts is another way our more than 160 employees stay connected, by bringing together…

The First BTU Class of 2024 Inaugurates Our Detroit Training Center

The First Brkthru U Class of 2024 Inaugurates Brkthru Detroit Training Center! 21 recent additions Brkthru attended our weeklong Brkthru U classes last week, and it was notable for several reasons: ·     The February Brkthru U class was the first of entirely new employees, having joined in December, January and February. The previous seven classes were…