More than 7,000 of you viewed our previous podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” in August for insights on how this year’s record spend will impact advertising campaigns. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers,…
For the first time ever, Brkthru is happy to announce our initial group of Core Value Award winners. These awards help us celebrate our employees who embody, exemplify, and uphold our Brkthru values in their interactions with both our internal teams and our clients. Together, these awards represent individuals that care deeply about our people, help foster…
Several times each year, senior leadership at Brkthru names Platinum Performers, those select employees who always put clients first by finding ways to say yes, seek out creative solutions to challenges, lend a hand to their colleagues and maintain a positive attitude. While we were at the Borgata Casino & Resort in Altantic City, NJ,…
The Brkthru team of nearly 200 employees gathered recently at the Borgata in Atlantic City for our Fall 2024 All-Company Meeting with the theme of Brkthru Empire! In addition to our typical semi-annual, all-company get togethers of business updates, key initiatives and department breakouts, this time we included an in-person signing day for our yearly…
If you’re an advertiser, agency or media buyer who handles Business-to-Business marekting, this is a podcast you won’t want to miss. B2B marketing is vital to the US economy, and media pros Tom Leone from Brkthru and Joe Paratore from AdDaptive share smart digital media strategies in our latest podcast. Even though B2B is projected…
The Brkthru One Day Sale on Thursday, September 12, is a once-a-year opportunity for ad agencies, media buyers and advertisers to lock in their digital media campaigns with upfront specials for Q4 2024 and 2025. Our digital media pros are revved up and ready to craft cutting-edge campaigns for any digital tactic, anytime and anywhere.…
14 recent additions to the Brkthru team just completed their week-long onboarding and training during Brkthru U, becoming our 10th class since launching the program in December 2022. They named themselves Authenticators, and their energy, enthusiasm and passion was on full display. The August 2024 class brings the total number of Brkthru U graduates close…
Members of the Brkthru team traveled to Miami, FL, recently to attend Destinations International – the travel and tourism industry’s leading event for destination organization professionals. The 2024 Annual Convention set an all-time attendance record with nearly 2,000 participants from more than 30 countries. Brkthru joined other DI ’24 participants at more than three dozen…
Director of Sales Development Noah Everist and Director of Client Success Kelly Alberico attended the annual AdAge Small Agency Awards recently in Boston. The three-day event honored small independent agencies that are performing well in three important areas: creating amazing and effective work for clients, building a financially healthy business and cultivating a diverse and…
Housing sales have been lukewarm so far in 2024, but there are signs that activity could heat up by the end of the summer, providing opportunities for home buyers, home sellers, builders, mortgage lenders and real estate professionals. The digital media pros at Brkthru are keeping our eyes on what’s happening, and fine-tuning campaigns to…