We’re a close-knit team of highly experienced digital media and marketing professionals who know their stuff.

A corkscrew, tinted blue

Andrew Sklerov Co-Founder & Managing DirectorWine Lover

Chapel Hill, NC

Though a lifelong New Yorker, Andrew moved south to North Carolina in 2017 and loves it so much, he plans to stay indefinitely! A proud father of three sons, he continues a family streak of all males (Andrew is the third of four sons). Andrew has a passion for great wine, food, and travel, and in his free time, you will usually find him doing a combination of all. Andrew founded Brkthru to answer a growing frustration he felt in the market—clients didn’t feel they had a true partner that they could consistently rely on and wouldn’t turn them away when in need. You will routinely hear Andrew emphasize that we find ways to say YES! If a client has a need, we will figure out a way to solve it and our clients shouldn’t ever have to worry about if we will accept their business. When he looks back years from now, his hope is that Brkthru is well regarded as being the gold standard for service. If so, it’s mission accomplished!

A pizza delivery warming bag, tinted blue and full with pizza boxes

Jeff Hastedt Co-Founder & Managing DirectorPizza Pro

Detroit, MI

Along with Andrew, Jeff is Managing Director and Co-Founder, but the title he prefers is CPO – Chief Pizza Officer. Helping to harness the selling power behind digital advertising is a specialty of Jeff’s. He co-founded Brkthru in 2017, but his digital expertise dates back to 2000. Along the way, he learned the value of educating as many clients as possible on the nuances of digital media. He also brings 10 years’ experience in mass media with CBS, Clear Channel, and Powerhitz.com assisting brands and leading international digital campaigns for clients such as Ford, Indian Motorcycles, Novo Nordisk, and Lennox, among others. He’s often seen as an invaluable resource for clients looking for growth in the digital space because of his ability to understand the client-agency relationship. Jeff is married, and has a young son.

Ski goggles, tinted blue

Jonathan Mellinger PresidentDownhill Daredevil

Philadelphia, PA

Jonathan is a mid-life convert to yoga and skiing and tries to “Ski the East” as much as possible to get through the winter. He has spent more than two decades in digital marketing as a successful entrepreneur, investor, and operating executive. He has spent his career as an integral part of founding teams that have grown businesses from several employees and an idea to hundreds of employees and millions in revenues. He is a thought-leader that has developed software for creative solutions in the fields of video compression, large-scale data management, and machine learning. He is proud to be working with a company that puts their client first and loves to roll up his sleeves and help customers negotiate the unnecessary complexities of the digital advertising ecosystem.

Tim Breslin Chief Technology OfficerRobotics Coach

Philadelphia, PA

As a digital native, Tim has spent much of his career in and around advertising. Starting in web development, his focus soon branched out to more product and sales engineering roles. He has worked for some the world’s leading agencies, including Razorfish, Whittman-Hart, Digitas, & Hero Digital, all in a leadership capacity. He comes to Brkthru from DECODE Digital Advertising where he helped build and grow their service and product portfolio, culminating its successful sale to Unlock Health.
Tim calls Philadelphia his home, where he lives with his wife Pearl and their daughters Elodie & Coraline. The Breslins have a dog named Sherlock Bones.

Brett Rendeiro Executive Vice President, Business Strategy & LegalGardening Guru

Fort Myers, FL

With 20 years of experience working with a variety of businesses as a private practice attorney, including as partner at two pre-eminent Michigan law firms,  Brett applies his career expertise to help keep Brkthru on its successful trajectory. He holds a BBA from Eastern Michigan University and a JD from Wayne State Law School. He has been married for 23 years with two daughters. Brett is an Ohio State Buckeyes football fanatic and avid vegetable gardener.

Zoe Matthews Executive Vice President, OperationsPop Culture Queen

Smithfield, VA

Since joining Brkthru in 2018, Zoe has assumed increased leadership positions as Director of Client Services, Vice President of Client Services, Senior Vice President of Client Services and now Executive Vice President of Operations. Her expertise in media, a deep understanding of our clients’ needs, and embodiment of the Brkthru mission, have formed the foundation of the innovative processes that Zoe has led for Brkthru and our clients. Zoe is an avid fan of pop culture (read: reality TV) and often enjoys the outdoors with her husband and daughter from her home base in Smithfield, VA. Zoe holds a B.S. in Communications and Marketing from Virginia Tech.

University of Georgia fan glove - Go Bulldogs!

Jennifer Bird Senior Vice President, Organizational DevelopmentDawg Lover

Acworth, GA

Jennifer enjoys spending time with her husband and two children watching or playing any kind of sport, especially the Georgia Bulldogs! She has more than 20 years’ experience in advertising, including recruitment, traditional and digital. After graduating from the University of Georgia, she started at TMP/Monster working with the TSA, Custom and Border Control, ServiceMaster and several healthcare and education clients. From there, Jennifer helped launch a national telecom brand during her time at BBDO. She transitioned to the digital space in 2010 and hasn’t looked back. She’s worked in several different departments and different roles allowing her to appreciate the vital part each person plays in the campaign lifecycle. Jennifer’s true passion is working with clients, both internally and externally, to help them reach their highest potential.

A Peleton shoe

Anthony McFarlane Senior Vice President, Client SuccessPeloton Pedaler

Hudson Valley, NY

​In his free time, you can find Anthony on his Peloton or binge watching Netflix. Anthony's role is leading an amazing sales team in continued company and client revenue development. Nearing two decades of advertising and marketing sales and leadership in traditional (TV, newspapers, magazines, etc.) and multi-media channels, he most recently led major markets across NY and NJ in digital growth. Most importantly, Anthony is a proud husband, and father of two amazing children, residing in the Hudson Valley region of New York.

A pair of hiking boots, tinted blue

Elizabeth Brooks Senior Vice President, Client ExperienceTrailblazing Trekker

Chesapeake Bay, VA

Liz’s love of travel occasionally lures her away from the Chesapeake Bay, where she and her son Grayson happily reside with his best friend, their black lab, Maximus. She has 16 years combined experience in client and agency-side advertising and communications, developing research-based strategy and integrated marketing plans. Destination marketing organization and hotel experience give her keen insight into the client perspective, invaluable in her role as Director of Client Services. Her full-service agency experience spans travel and hospitality, museums and attractions, automotive, healthcare, fitness and franchise brands. In addition to her leadership in marketing, Liz is accredited in Public Relations through PRSA. Liz calls Virginia Beach home, where her father retired as a rear admiral in the U.S. Navy.

Michael Kelch Senior Vice President, FinanceJiu Jitsu Panda

Philadelphia, PA

Mike has 12 year of experience as an accounting and finance pro in the advertising and digital marketing industry. He earned his MBA from Holy Family University. He loves food, and spent a semester in culinary school before deciding food was more of a hobby than a career. He's also a traveler, visiting 25 countries across five continents. Being a history buff has influenced much of his travel so far. Mike is a Brazilian Jiu Jitsu brown belt, an appropriate hobby for a Vice President of Finance.

A cigar, with the wrapper logo tinted blue

Nathan Foster Senior Vice President, Sales DevelopmentCigar Aficionado

Tampa, FL

​Nathan is the Grillmaster - proud over that domain for his wife Samantha and three wonderful children. His experience in advertising nearly 20 years ago with Comcast Spotlight, and has covered numerous organizations ranging from Amazon to SpotX, to now at Brkthru with roles ranging from Account Management to Sales Leadership. This provides a unique perspective when viewing a client’s needs, as he works tirelessly to ensure our clients always feel that we are in this together and working to a common goal.

A gas scooter, tinted blue

Jeff Petit Vice President, MarketingScooterologist

Toledo, OH

During the warmer months, Jeff ditches the car and gets around on his '08 Honda Met Scooter and pedals every Saturday night with about 100 bicycle riders on a Glow Roll. He is a marketing communications pro with more than 30 years of experience on both the agency and client sides, leading breakthrough programs for some of the world's most recognized brands. BA Journalism The Ohio State University.

A snowboard, tinted blue

Karen Cuce Vice President, StrategySnow Angel

Perkasie, PA

With 25 years of experience, Karen has helped clients navigate the ever-evolving digital landscape—starting brand-side in the early days of online travel and advancing into leadership roles across agencies and publishers. At Brkthru, she leads media planning and strategy, giving clients access to actionable audience insights, competitive intelligence, emerging trends, and innovative digital solutions. Her expertise spans media strategy, ad operations, and campaign management, with experience across sectors including higher education, travel and tourism, healthcare, and financial services. Karen has snowboarded slopes from Killington to Whistler each winter, but loves the mountains any time of year.  Karen lives in the suburbs of Philadelphia with her husband, Mark, and two sons, Noah and Julian.

Kevin Repine A bow and arrow, tinted blue

Kevin Repine Vice President, Data & AnalyticsAvid Archer

Chapel Hill, NC

Brkthru’s own William Tell, Kevin picked up the hobby of archery as a way to perfect a solo pursuit (but he uses a target and not an apple on-the-head). He graduated with his a degree in advertising from Michigan State, and has been in the industry ever since. With a primarily ad agency background, Kevin has always focused on providing a whole picture view of marketing and its impact on a business. From data collection to creative to reporting, Kevin specializes in analyzing the entire marketing process to find the insights that lead to better business decisions. Kevin lives with his wife and three sons in Chapel Hill, NC.

Kriston DeLisio Vice President of GrowthDog Whisperer

Kingston, NY

Kriston built his sales career over the last 25-plus years connecting buyers and sellers through strategic media planning.  He met his wife (married since 1999) on the school bus. When not working, Kriston is with his family: wife, sons 20 and 18, and daughter 16.  You can see him walking his dogs one at a time (he has three English bulldogs) through the neighborhood.

Noah Everist Vice President of Sales DevelopmentWhiskey Wizard

Edina, MN

Noah has bought and sold most media and built out a trading desk in the early years of digital. He lives in Edina, MN, with his spouse of 27 years. They have three children: one in veterinary school, one in high school and the third, a dog named Cruz. 

 

Shelby Davisson Vice President of Client ServicesBookaholic

Orlando, FL

Shelby has worked in digital advertising client services roles for more than 10 years. She's Type A organized and loves seeing a campaign through from beginning strategy to end reporting and next steps. She loves hiking, camping, and reading. She's in three book clubs and finishes more than 100 books a year.

 

A baseball with blue stitching

Tom Leone Vice President, Media ServicesBaseball Jock

Sandy Hook, CT

When not working, Tom enjoys cheering on the NY Giants and Yankees, listening to music, and of course, spending time with his family. He joined Brkthru as the VP of Media Services. Previously, Tom was the VP of Programmatic Strategy and Operations for GateHouse Media. In his role he oversaw both the Local Ad Operations team as well as the Audience Extension team. Tom's priorities focused on streamlined fulfillment within SLA's as well as campaign optimization and overall product enhancements. Tom currently lives with his wife Janie in Sandy Hook, CT, and is the proud father of Bobby, Alice and Mary as well as their recent new addition, Hazel, their Yellow Labrador Retriever.

Traci Will Vice President, Performance & MeasurementSEC Referee

Alpharetta, GA

Traci considers herself very fortunate to have been an early adopter of a “DOT COM” career - starting in 1999. Since then, she has served in many digital support roles and has spent most time in all things data, analysis and performance measurement. With a son attending the University of Tennessee and and a daughter at the University of Alabama, Traci proudly supports both teams. 

Heather Morris Senior Director of Sales DevelopmentMusic Mama

Cincinnati, OH

Heather once saw more than 100 national musical acts in a single year, attending over 50 concerts and music festivals. She spent the first part of her career working as a Marketing Manager in the Big Box Retail, B2B, and Automotive industries. After 10 years of experience, she moved to the digital agency side where Heather led a sales team, working as a Senior Brand Strategist – helping clients and sellers both to become more knowledgeable about all things digital with heightened campaign success. Heather holds her degree in Speech Communication from Miami University (OH), and lives with her husband, David, and their five combined sons.

Adam Serena Regional Director of Client Success/SoutheastSkipper Serena

Naples, FL

Adam is a 15+ year veteran of the advertising world. Coming from a traditional print background, Adam learned that the digital space was not only the present, but the future as well. He has held leadership roles for more than a decade and knows the keys to success are a genuine care for customers and colleagues alike. Adam is a proud father and after relocating from Pittsburgh to Southwest Florida, he is looking forward to winter for the first time. He holds a Bachelor of Arts- Communication Studies from West Virginia University.

Allie Cook Director of MediaTop 40 Fanatic

Brookhaven, PA

Allie is Brkthru's resident troubleshooter and problem solver, who relishes in developing and implementing new processes and learning new platforms. She has been in digital marketing and media for more than 10 years in roles from sales support, to SEM, to programmatic and social media. Along with her husband and daughter, Allie grooves to pop music, hits the high notes with divas, and yes, listens to boy bands.

Ben Coburn Director of Emerging MarketsHockey Hacker

Port Huron, MI

Ben began his career in commercial radio, where he did everything from on-air, programming, and sales. Since joining Brkthru, he has been a pivotal force, demonstrating exceptional new business sales, forging strong client relationships and driving revenue growth. As Director of Emerging Marketing, Ben leads Brkthru's expansion into new markets. In the fall and winter months, he is very involved in local hockey organizations as a player and on-ice official. In the spring and summer, he loves to play golf and be on the water. Ben is also a licensed wedding officiant, having married more than 50 couples. 

Courtney Jones Director of Learning & DevelopmentNational Park Navigator

Norfolk, VA

In her nearly 10 years in the digital advertising industry, Courtney has worked in both in-house and agency environments – very different experiences that taught her to adopt a holistic view of the business. Her background in media trading and search engine marketing strengthened her curiosity for analytics and data visualization. Now, as a member of our Organizational Management team, she uses her cross-functional experience for training, learning and development at Brkthru. Most of Courtney's vacations are planned around visiting and hiking (with her husband and hound) national parks, for which she does extensive research.

David Asch Regional Director of Client Success/NortheastCard Collector

Chappaqua, NY

Dave is a seasoned leader in Ad Tech and digital media sales, bringing more than 20 years of experience driving revenue growth and building high-performing, client-centric teams. Known for his ability to forge meaningful partnerships and deliver innovative, cross-channel solutions, Dave has consistently helped organizations scale and succeed in a fast-evolving digital landscape.
 
Based in Chappaqua, NY, Dave is a proud husband and father of three, with a big yellow lab named Bailey. A passionate sports enthusiast, he and his family are devoted fans across the board—especially with his son set to play football at St. Lawrence University starting in 2025. Go Saints!

Dawn Hale Director of Human ResourcesHorse Whisperer

Troup, TX

Dawn has been riding horses since the age of five. Her first horse was a Shetland Pony named Little Bit. She was part of her high school and college rodeo team, where she competed in Barrel Racing. Dawn brings more than 14 years of HR experience to Brkthru. She has handled HR functions for small to mid-sized companies in the healthcare, transportation, and defense contracting industries. She lives in Texas with her husband, two energetic boys, two basset hounds and two quarter horses. It's a bit of a zoo!

Dustin Moody National Director of Client SuccessBogey Buster

Atlanta, GA

Originally from Texas, Dustin has lived in the Atlanta area long enough to be considered a local. Married to his wife, Taylor, and a proud father of two, their newest family additions are two sweet and goofy Aussie-Doodles, Ronald and Riley. When not stuck sitting in Atlanta traffic, or at the Braves game with his family, you can most likely find him on the golf course.  He’s not just chasing birdies, he’s chasing golf balls as they dodge trees, find bunkers, and take unexpected detours into everything in between. So if you ever see someone hopelessly trying to get out of the sand to save bogey, go say hi. 

Jason Kenyon Senior Director of GrowthWWE Enthusiast

Treasure Island, FL

Jason has more than 20 years of experience in digital marketing, including sales, sales growth and business development roles. He has had the opportunity to work with agencies and direct clients in the rapidly evolving digital ecosystem for nearly every available vertical. Jason is a Minnesota Vikings and Twins season ticket holder, and travels to at least one World Wrestling Entertainment premium live event every year.

A pair of highheels, tinted blue

Kathleen Neumann Director of Sales DevelopmentHigh Heel Hoarder

Austin, TX

Kathleen is passionate about solving marketing problems. She brings a unique perspective to businesses as she is equal parts strategist and creator. She loves finding out what motivates people and then seeing how she can help them reach their highest potential. Kathleen brings over 18 years of experience scaling company growth, driving digital media and marketing strategy, and providing support through a consultative approach. She has worked at AOL Media Networks, GSD&M, Nexstar Inc., Madison Logic, and most recently as Director of Sales Development at Brkthru. Kathleen has a Bachelor of Arts in Sociology from the University of Texas at Austin. She spends as much time as possible with her husband and driving around her two kiddos to hang out with their friends and various sports activities. 

Lori Hickman Small stones arranged in the shape of a fish

Lori Hickman Director of Client OperationsMosaic Master

Austin, TX

When you hop on a conference call with Lori, be prepared - you will hear her bird Lightnin' - a very chirpy cockatiel. Lori lives in Austin TX with her husband, four children, one grandchild and pet dog, a bunny, a bird and a few fish. When she's not at a child’s sporting event or busy being the family taxi, she enjoys swimming, hiking, gardening and just being outside (when it isn’t blazing hot in Texas). Lori has worked in digital advertising since 2006, and loves the fast pace, that it is constantly changing, and there is always something new to learn.

Matt Gauthier Director of Sales DevelopmentGame Master

Anacortes, WA

A Washington state native, Matt brings 20 years of digital media expertise to his role, combining strategic business acumen with a passion for marketing. He holds a Bachelor’s in Business and Marketing from Gonzaga University and thrives on helping clients navigate the evolving digital landscape. In his free time, Matt can be found exploring tide pools with his two elementary-age kids, brainstorming Minecraft builds, or out on a family adventure.

Fun Fact: An avid board game enthusiast - CatanDuneClank!, and Tiny Towns to name a few!

Matthew Zornes Regional Director of Client Success/WestCraft Beer Buff

Las Vegas, NV

With 14 years of experience in the world of digital media sales, Matt brings a wealth of insights and experience to the table. His journey has been a blend of roles, from nurturing and mentoring digital sales teams to steering organizations towards success. Matt has also worn the client hat, where he managed marketing budgets and drove innovative strategies. His professional journey is fueled by an unwavering passion for serving his team and clients. Beyond the office, Matt finds joy in family time with his wife, two children, and dog. He's also a self-proclaimed connoisseur on a perpetual quest for the best food and craft beer. When it's time to unwind, you'll find him angrily pacing while his favorite sports teams play, enjoying live music, or indulging in the occasional video game.

Join the Team

Illustration of dog paws on a laptop. The screen shows a dog and a human sitting together in a mock video chat.