Our Blog

The Digital Juggernaut Continues in 2024

In the world of advertising, 2024 has emerged as a pivotal year marked by a projected ad spending splurge. US Spend for marketing is projected to see a 10.4% boost, with spending in digital advertising leading the way.  An increase in consumer confidence, plus the election and Summer Olympics has brands and businesses upping their … Read More

Bolstering SEM & SEO in the Face of AI

As search engines look to roll out new AI-fueled user experiences, the search world is in a frenzy. But before we dive down the “Search is Dead” rabbit hole, let’s take a step back. At the highest level, the goal of search (paid and organic) has always been to answer a question. Whether it’s “How … Read More

Gen X Makes a Strategic Shift to Digital

There has been a seismic shift to digital media over the past decade and generations including Gen Z and Alpha (digital natives) are fully immersed in all things digital. Older generations, including Gen X, are taking a more selective approach, balancing their long-standing relationship with linear TV and radio with the lure of digital video … Read More

It’s Happening – Everybody Stay Calm! Cookies Sunset for 1%

Following last week’s announcement in which Google took the (reluctantly) anticipated first step in deprecating cookies for 1% of global Chrome users, the immortal ‘Fire Drill’ scene from The Office plays on repeat. “What’s the procedure, everyone? What’s the procedure?” Look, it’s not easy, but we’ve been talking about this since it was a glimmer … Read More