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Digital Audio: Who’s Top Dog?

Digital streaming audio has become a staple in our daily lives, with more and more people opting to listen to music, podcasts, and other audio content online. In this article, we will delve into the current state of digital streaming audio, exploring the audience, how often they listen, and what the future holds for this … Read More

Gen Z: Streaming TV is the Only TV They’ve Ever Known

Born between 1997 and 2012, Gen Zers represent about 20% of the population and as the first group of kids to grow up with immediate internet access, their media consumption habits are unique. While Millennials take the prize for being the biggest cord-cutters, Gen Zers gravitate toward short digital videos and online interaction. This generation … Read More

Is Your Healthcare Ad Spend Due for a Check-Up? 

If you’ve tuned in to primetime TV at any time in the past few decades, you have surely run across a healthcare ad or two! From COVID awareness to Urgent Care Services, or fresh takes on insurance, healthcare is a large portion of ad spend across all global marketing.  Healthcare budgets historically reflect heavy investments … Read More

New privacy laws are rolling out across 5 states this year. What do we need to know?

Privacy legislation continues to expand and shift across the country. The OG consumer privacy standard bearer of all states, California, enacted The California Privacy Rights Act (CPRA) on January 1, 2023. This built upon the previous California Consumer Privacy Act (CCPA) and gives consumers greater control over their personal information, including the right to opt-out … Read More

Meta Rolls Out New Advertising Limits for Teens

Beginning February 20, 2023, Meta is changing how advertisers can target people under the age of 18 globally (and under 20 in Thailand and under 21 in Indonesia).  Specifically, Meta, inclusive of Facebook and Instagram, will remove the following options to target teen users (ages 13-17): This also includes locations smaller than cities, and DMA … Read More

Brkthru Spotlight on Black History Month_
Loving vs Virginia

Each Black History Month I strive to learn something new – about a person, a group or more recently, an in depth-study into the landmark Loving vs Virginia Supreme Court case ruling unanimously that state laws banning interracial marriage were unconstitutional. Richard and Mildred Loving were legally married in Washington, D.C. in June 1958 and … Read More