Our Blog

Get Our POV: Impact of Record $ in ’24 Political

The political buzz is picking up for 2024. That means new opportunities and challenges for our clients. Political advertisers want to connect with passionate voters rallying behind their preferred candidates or issues. Non-political advertisers are less then enthused with jam-packed airwaves of local broadcast and the intense surge or regional ad spend. Whatever the target,…

Service: the Ultimate Differentiator

We’ve all been there at one point or another. Standing aghast in disbelief of what just happened.  Scratching our head in wonder. How did it come to this? Vowing to never set foot inside that establishment, EVER AGAIN!    Customer Service horror stories – they are sadly a dime a dozen and becoming even more frequent…

Detroit Hub Hangout Dinner + Feb. Brkthru U Class = FUN!

Last week, eight members of Brkthru’s Detroit-area hub get-together welcomed 21 new employees in town for their Brkthru U training (we also had a special guest appearance by Eric Best, our Regional Director of Client Success, in from Minnesota). Brkthru Hub Hangouts is another way our more than 160 employees stay connected, by bringing together…

The First BTU Class of 2024 Inaugurates Our Detroit Training Center

The First Brkthru U Class of 2024 Inaugurates Brkthru Detroit Training Center! 21 recent additions Brkthru attended our weeklong Brkthru U classes last week, and it was notable for several reasons: ·     The February Brkthru U class was the first of entirely new employees, having joined in December, January and February. The previous seven classes were…

How will your next cannabis customer find you?

As more and more states move to legalize cannabis in 2024, this could this be the year that your brand takes off. What’s your marketing plan to reach new cannabis customers? Analysts predict the cannabis market around the world will see huge growth in 2024.Consumers are better informed on products available now in the marketplace…