Our Blog

Upset to Interest: How an Improbable NCAA Tournament Win Helped FDU Beyond the Hardwood

As the calendar flips from February to March each year, eyeballs are glued to screens for the NCAA Division 1 Basketball Tournament. Heading into the 2023 tournament, interest was booming. 35% of US adults polled (Morning Consult) said they planned on watching the 2023 tournament, the highest total in six years. With an average of … Read More

ChatGPT: Google Hits the Panic Button

In 2017, Sundar Pichai, one year into his tenure as CEO at Google announced at a Google Developers conference that Google is an A.I. first company. At the time, the statement was perceived as a response to Amazon’s Alexa assistant, which beat Google in voice search to the market. Six years later, Google finds itself … Read More

A Gen Z Glossary

Term  Meaning Example Bae Stands for “before anyone else.” What Gen Zers use to refer to their crushes/partners/someone they think is attractive. Friend: “Are you guys dating?”You: “Yeah she’s bae.” Bet “Okay.” Is often used to agree with someone. Friend: “See you tomorrow, it’s going to be fun!”You: “Bet!” Big Yikes Something really embarrassing, disturbing … Read More

Next in a Series “What’s Up with ChatGPT?”: How it Started

When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to … Read More

What’s Up with ChatGPT?

A Marketer’s Guide to ChatGPT and Artificial Intelligence. In November 2022 when ChatGPT was first released to the public at no cost, people quickly realized that the technology wasn’t a fluke; there could be real use cases for its services. Three months later, internet users are still discovering new ways to leverage this artificial intelligence … Read More

Unlocking the Spending Power of Gen Z: What Marketers Need to Know

Who is Gen Z and What Makes Them Different from Other Generations? Generation Z is defined by anyone born between the years of 1995 and 2015. And with an estimated $360 billion (2021 Bloomberg) in disposable income, they are well on their way to becoming the most powerful consumer group of all time.  Marketers must … Read More

TikTok Uncertainty: Our Take

At Brkthru, we approach any problem or roadblock with a solution for our clients. With TikTok facing scrutiny from the U.S. government and other contingents, our team of media experts are following the daily developments closely to ensure our clients are set up for success, no matter the changes on the horizon. TikTok’s Power: Attention … Read More

Women’s History Month: Looking Up to the Future of Brkthru 

A Conversation between Director of Client Services Shelby Davisson and Associate Account Manager Lauren Somers As we enter National Women’s History month, I reflect on ways female leaders at Brkthru support me in my professional journey. I sat down with one of our fearless leaders, Director of Client Services, Shelby Davisson, to discuss her experience … Read More