The inaugural class of Brkthru U took place December 5-9 in Norfolk, VA, as our week-long, immersive training program for new team members to learn the Brkthru Mission, Values, Brand, Culture and Operations – the Brkthru Way. Brkthru U, led by Director of Learning & Development Courtney Jones, facilitators Jennifer Bird, Zoe Matthews and Shawn…
Some may say events of the past two years in digital marketing could be characterized as cataclysmic. Together as an industry, we’ve worked to take shelter, secure the windows, prepare our readiness kits, and bolster our communication plans. But what fronts are moving across the marketing Doppler as we look to 2023? More than we…
If you feel like the holiday season beckons earlier each year, it’s not just the sugar-plums dancing in your head. From a consumer perspective, early shopping has become a habit. Sales events like the Amazon Prime Early Access Sale, Target’s Deal Days, and Walmart’s Rollbacks and More spurred holiday spending in the first half of…
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
If you’re experiencing whiplash reading the headlines about a recession (possible) and inflation (real), you’re not alone. Politicians, economists, and market professionals are engaged in a semantic debate over whether the U.S. economy is in a recession. According to the general definition—a recession is defined by two consecutive quarters of negative gross domestic product (GDP). Others…
The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and…
As advertisers await the launch of the streaming giant’s highly anticipated ads-supported tier this week, Netflix is boasting some strong numbers in its quarterly earnings report this month. The platform was expected to add one million subscribers in Q3. Instead, the company gained 2.41 million new subscriptions – more than doubling expectations for new customers…
Many organizations love to tout their shiny objects and solutions that guarantee success and wild profit. Once you have been promised the world and sign on the line, the realization sets in that you may have missed some fine print on how successful that tool would make you. This is a story we often hear from…
This may sound biased coming from a decade-long marketer, but here is why you should continue strategically marketing during a recession. During times of recession, many advertisers tend to decrease marketing budgets and consumers become more strict with their spending. As sales begin to drop, businesses will often cut costs, drop prices, and put new…
Slower Ad Market as the Finish Line Nears With the last month of the political ad spending cycle in full force, several recent announcements have made planning those final dollars even more important as we approach the last few weeks. Restrictions announced recently on political advertising by Facebook’s parent META and on political fundraising by…