Recent news of the Apple TV+ exclusive deal with Major League Baseball to air Friday night games on its streaming platform is another example of how Americans continue to move from traditional forms of media (broadcast and cable TV, and terrestrial radio) to follow sports via digital. Apple jumps into major league sports with Amazon,…

Have you heard of SOS, or Shiny Object Syndrome? It’s the tendency to chase what’s new rather than staying focused on a current plan. The behavior is like that of a child. My three-year-old is attracted to things she’s never seen before. but what’s impressive is how quickly she loses interest in that item. I’m…

Unpacking the Latest Changes in Its Digital Advertising Ecosystem The mere mention of the word Facebook, now Meta, often elicits an emotional response among many of us. And rightfully so. Scandals abound in every direction – privacy violations, proliferation of disinformation, content moderation troubles, accusations of anticompetitive behavior, political manipulation, and deleterious mental health concerns…