Our Blog

As Netflix Beats Q3 Expectations, Apple Also Considers Ad-Supported Video

As advertisers await the launch of the streaming giant’s highly anticipated ads-supported tier this week, Netflix is boasting some strong numbers in its quarterly earnings report this month. The platform was expected to add one million subscribers in Q3. Instead, the company gained 2.41 million new subscriptions – more than doubling expectations for new customers … Read More

Brkthru the Uncertainty –– Advertising in the Face of Recession 

This may sound biased coming from a decade-long marketer, but here is why you should continue strategically marketing during a recession.  During times of recession, many advertisers tend to decrease marketing budgets and consumers become more strict with their spending. As sales begin to drop, businesses will often cut costs, drop prices, and put new … Read More

Political 2022 Update:

Slower Ad Market as the Finish Line Nears With the last month of the political ad spending cycle in full force, several recent announcements have made planning those final dollars even more important as we approach the last few weeks. Restrictions announced recently on political advertising by Facebook’s parent META and on political fundraising by … Read More

What’s the Role of Digital Political Advertising in the 2022 Midterm Election?

Whatever your views and opinions of the political landscape in the United States are, one thing is for sure – there has never been more explosive growth in digital political advertising dollars in our country’s history. Controversy and chaos create interest and with the 2022 midterm elections being held on November 8, there may not … Read More

Ecommerce Tips For Your Business

We’ve all been on a smart device and going about our business –– work emails, paying bills, checking-in on friends, or going down an online rabbit hole (did you know that hummingbirds are the only birds that can fly backwards?) – and an ad appears for something you never knew you needed: an electronic gumball … Read More

The Franchise Bounce-Back

As the reality of the pandemic started to set in, franchise business owners began to quickly pivot, finding ways to continue doing business and to connect with their customers.   Every type of franchise business faced this unforeseen challenge.  Restaurants and QSR chains implemented online ordering and curbside pickup, and many other verticals – from franchised tool … Read More

Brkthru Makes the Inc. 5000!

Making the 2022 list of the Inc. 5000 Fastest-Growing Companies is an honor for Brkthru. At number 1,843, Brkthru is just about in the top third of the rankings.  What we are most proud of, and most relevant to our clients and employees, is our ranking at #150 in the Advertising and Marketing category (out … Read More

Navigating A Supply Chain Crisis

You’ve seen it at the grocery store. At your local car dealer. Maybe you’re trying to build a new home and can’t get the supplies you need. The supply chain crisis that we’re experiencing touches the lives of every person – marketers included. 2022 has been a year of uncertainty for almost every industry. War … Read More

Jeff Hastedt Speaks at Localogy Place 2022

Brkthru Co-Founder & Managing Director Jeff Hastedt addressed marketers, agencies, media companies, SaaS platforms and franchise organizations from across the globe in New York City this week at Localogy Place 2022. The two-day conference, entitled “The Real-World Metaverse,” explored the intersection of digital and place. Jeff’s session reminded conference attendees that even though our campaigns … Read More