Our Blog

POV: The Changing Consumer Behavior Toward CTV

We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD.  AVOD: Advertising-based Video on Demand is generally free … Read More

We’re on the Road in 2022

June 2-4 Brkthru will share with franchisees and franchisors the power of our digital media campaigns at the world’s largest franchise event, The International Franchise Expo, at the Jacob Javits Center, in New York City. Thurs. 6/2-Sat. 6/4 – New York City, Int’l Franchise Expo, Booth #905 Jacob Javits Center Tues. 6/14-Thurs. 6/16 – Vancouver, … Read More

Community SERVICE in Action

Members of the Brkthru team in the Hampton Roads, Virginia, recently area took the contribution and caring they typically give to our client campaigns by volunteering for Roc Solid Foundation, helping to build hope for kids fighting cancer.  As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service … Read More

The Perfect Gift for Mom?

Moms Today Want Experiences and Brunch Out As we prepare to celebrate Mother’s Day on May 8th, families are trying to find just the right token of appreciation – flowers, homemade cards, hiking gear – the list of potential gifts is endless. And so are the opportunities for retailers, restaurants, experience and personal service businesses. Mother’s … Read More

Goodbye ETAs, Say Hello to RSAs

The Move to Responsive Search Ads, and What It Means Starting June 30, 2022, Google Ads is removing the option for advertisers to create new, or edit existing, expanded text ads (ETAs). While any ETAs created before 6/30 will continue to appear in the search results, it’s time to shift our focus to responsive search … Read More

Ads on Netflix and Disney+? Bring ‘em on, healthcare marketers (and Brkthru) say.

Brkthru COO Jonathan Mellinger shares with healthcare marketing publication MM+M (Medical Marketing and Media) his perspective on the impact and opportunities as Netflix explores ad-tiering options to alleviate revenue shortfalls. It’s relevant insight not just in healthcare marketing, but all verticals. More options for viewers and advertisers is always a good thing!

Travelers are Ready to Go Again! Are You? 

Whether to a favorite vacation spot or an exciting, new destination, we love to travel. Travel that was on the backburner due to unprecedented times is now moving back to the forefront. When looking at a survey conducted by Statista in 2022, we noted that compared to 2019 more than 33% of travelers spent less … Read More

Brkthru Overall Client Satisfaction Increases to 92%

It’s startling to read that according to Forbes, businesses lose $338.5 billion every year due to bad customer service. Customers with positive experiences talk about it with seven people on average. However, customers with negative experiences share with an average of 12 people. Ouch! Client turnover is high in the advertising business (the average tenure … Read More

Monday April 11 is National Pet Day!

Americans are Spending More Than Ever on Pet Care (and we know how to reach them) This National Pet Day let’s paws for a meowment to reflect on the pet industry. Not just because we’re pet people (and have our own website barkthru.com dedicated solely to our love of pets), but because the pet industry … Read More