Who Brkthru Is
What is Brkthru?
Brkthru is a digital media partner with more than 125 marketing, media, and digital professionals who plan, buy, and manage digital campaigns for agencies and brands, working across more than 25 platforms, backed by the kind of hands-on service that’s often overlooked in digital media.
Is Brkthru an ad agency or a media trading desk?
Neither. Brkthru is a media partner that plugs into full-service agencies as their digital execution arm, or works directly with brands. The relationship looks less like a hands-off trading desk and more like an extension of the client’s own team, with the level of service to match.
What makes Brkthru different from other media partners?
No campaign is too small, too complicated, or too last-minute. There’s no minimum spend, no cookie-cutter strategy, and every plan gets built around the specific challenge, not a standard package. What really sets Brkthru apart is service, backed by real technology. Clients get a full team (Client Success Director, Account Manager, Strategist, Media Trader, Analyst) that’s genuinely responsive, supported by BRAVO, a proprietary AI-driven platform that speeds up execution and makes the team behind it even sharper.
Who Brkthru Works With
What size companies does Brkthru work with?
Brkthru works with campaigns of every size, including tight or fixed budgets and last-minute needs. There’s no minimum spend to get started.
Does Brkthru work with brands directly, or only through agencies?
Both. Brkthru serves as the digital media team for full-service advertising agencies and media agencies and also works directly with brands that want that expertise without building it in-house.
What industries does Brkthru have experience in?
Nearly every B2C and B2B vertical, for local, state, regional, and national brands. The team has run campaigns across higher education, sports marketing, and many other categories, and has likely tackled a similar challenge before.
What Brkthru Does
What digital media platforms does Brkthru run campaigns on?
Brkthru works across more than 25 digital media platforms, including Meta and other paid social channels, programmatic media, streaming video and connected TV, online video, digital display, mobile and geotargeting, SEM, Amazon Advertising, native advertising, streaming audio, and digital out-of-home.
Does Brkthru have its own DSP (demand-side platform)?
Yes. Brkthru runs campaigns through a custom-built, proprietary DSP alongside other leading platforms, plus a custom bidder that gives visibility into auction-level data for planning and setup.
Does Brkthru handle Amazon Advertising, CTV, or streaming audio?
Yes to all three. That includes Amazon ad placements within shopping results and product pages, connected TV and streaming video campaigns, and programmatic streaming audio.
How It Works
How long does it take to launch a campaign with Brkthru?
Timelines depend on the campaign, but Brkthru is built for speed, including last-minute needs and emergencies. The process starts with an audit and fact-find on the business, category, and target audience, then moves quickly into planning and launch.
Who will I actually be working with day to day?
Every client gets a full team, not a single overloaded rep: a Client Success Director who owns the relationship, an Account Manager who runs the day-to-day details, a Strategist who sets direction, a Media Trader who executes and optimizes, and an Analyst who explains what the results actually mean. That level of hands-on service is built into how Brkthru staffs every account.
How does Brkthru report on campaign performance?
Clients get a live dashboard that’s powered by BRAVO, Brkthru’s proprietary platform, to track pacing, performance, and spend in real time. On top of that, monthly and end-of-campaign reports go beyond the numbers to explain what worked, what didn’t, and the return on investment, delivered faster so clients get the answers they need sooner than ever before.
Technology & AI
Does Brkthru use AI in its campaigns?
Yes. Brkthru’s team uses proprietary AI-driven technology to plan, launch, and optimize campaigns faster and with sharper precision, but the Client Success Director, Strategist, Media Trader, and Analyst on the account are the ones making the calls and driving the strategy. That means faster turnarounds, deeper insights, and a team that’s more hands-on with their business and ready to take on any challenge.
What is BRAVO?
BRAVO is Brkthru’s proprietary platform where every campaign gets planned, launched, and managed in one place. It gives clients real-time visibility into pacing, performance, and spend, which means faster answers and quicker adjustments than ever before.
Does automation replace the Brkthru team?
No, it’s the opposite. The technology exists to free up the team’s time for some of the most important pieces of your business, not replace them. Clients still get a full team, a Client Success Director, Account Manager, Strategist, Media Trader, and Analyst, paying closer attention to their business and ready to jump in wherever needed.
Proof Points
Is Brkthru a Google Partner and IAB certified?
Yes. Brkthru holds Google Partner status and IAB Digital Data Solutions certification, along with TAG registration.
Where is Brkthru based, and does it work nationally?
Brkthru works nationwide, with major service hubs in Detroit, MI, New York, NY, and Raleigh, NC.
Has Brkthru been recognized for growth or industry leadership?
Yes. Brkthru has been named to the Inc. 5000 list of America’s fastest-growing private companies for five years running.