Brkthru in the News

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Our SVP of Client Experience, Elizabeth Brooks, breaks down what is important in today’s complex retail environment.

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Our SVP of Sales Development, Nathan Foster, joined Digiday to talk about digital media trends for the upcoming World Cup

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Our VP of Media Services, Tom Leone, recently sat down with Podcast Business Journal to share practical insights on how to better measure performance and drive real results.

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MediaBistro talked to Noah Everist, VP of Sales Development at Brkthru, to understand what these shifts mean for the people actually doing the work. Brkthru, a digital media solutions company that works across 25+ platforms for mid-market agencies and brands, has landed on the Inc. 5000 list for four consecutive years and serves more than 1,000 active brands.

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Why Brkthru Chose Buyer Cloud to Create Their Customizable AI-Ready Buying Platform.

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Care, communication, and partnership are crucial in an increasingly complex advertising environment. 

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During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying less today, when they do spend it’s most likely through social channels, making brand-building now essential. However, reaching Gen Z in 2026 requires more than showing up on social. This audience buys into a brand’s values as much as its products, with 65 percent preferring companies that communicate a clear moral stance. Authenticity isn’t optional; it’s the cost of entry. Winning Gen Z demands a holistic, values-driven approach that spans channels, embraces transparency, and meets them where they already consume media, from mobile to connected TV, with consistently authentic communication. 

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Overcoming Early Headwinds & Industry Retraction that Stymied its Competitors, Brkthru Adds 100+ New Clients to Prime for Aggressive M&A Growth Strategy

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“Higher ed marketers need to reach their audience with fluff-free strategies that sell career-readiness, not a school.”

In her recent University Business article, Karen Cuce, our VP of Strategy, shares nine tips for how higher ed institutions can rethink their approach to connect with Gen Z and drive enrollment success in 2026:

– Prioritize student-created content
– Content should lead with proof of outcomes like job placement stats and career data
– In addition to search optimization, optimize for generative AI

Read all nine of Karen’s recommendations for winning enrollment campaigns.

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Client partnerships are built on trust and clarity. In a recent @MarTechCube interview, our EVP of Operations, @ZoeMatthews, highlights her approach to leadership and client-first philosophy shaping Brkthru’s culture of collaboration, innovation, and operational excellence. At Brkthru, we don’t just execute media, we anticipate needs and help clients reach their business goals.

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Sports marketing is having a major moment, and we’re all in.

From creator collabs to real-time ads, the game is evolving fast.
In this new piece from The Drum, our Co-Founder and Managing Director, Jeff Hastedt, shares his perspective on how brands are tapping into fan culture.

Read the article here: https://www.thedrum.com/news/2025/09/30/sport-marketing-s-full-circle-moment-creator-and-licensing-deals-changing-the-game

Jeff Hastedt: “Traditional in-game ads are costly and viewers’ attention spans are fragmented. Second-screen activations are a great opportunity, meeting viewers where they already are. These can include real-time stats, wagering odds or fan commentary. Another game-changer is streaming platform sponsorships. Services like Amazon and Apple increasingly invest in sports content, opening new ad channels beyond expensive, legacy slots. On the athlete front, name/image/likeness-style influencer partnerships in sports bypass traditional celebrity lanes, enabling brands to reach passionate audiences from the players’ own channels. For audio, programmatic sports-focused audio campaigns, including ad placements within podcasts, can be tailored by behavior or team affinity, boosting relevance. Lastly, there’s untapped potential in digital out-of-home: targeted digital signage around stadiums, sports bars, and retail sports zones is effective for on-the-go fan engagement.”