Brkthru in the News

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Overcoming Early Headwinds & Industry Retraction that Stymied its Competitors, Brkthru Adds 100+ New Clients to Prime for Aggressive M&A Growth Strategy

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“Higher ed marketers need to reach their audience with fluff-free strategies that sell career-readiness, not a school.”

In her recent University Business article, Karen Cuce, our VP of Strategy, shares nine tips for how higher ed institutions can rethink their approach to connect with Gen Z and drive enrollment success in 2026:

– Prioritize student-created content
– Content should lead with proof of outcomes like job placement stats and career data
– In addition to search optimization, optimize for generative AI

Read all nine of Karen’s recommendations for winning enrollment campaigns.

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Client partnerships are built on trust and clarity. In a recent @MarTechCube interview, our EVP of Operations, @ZoeMatthews, highlights her approach to leadership and client-first philosophy shaping Brkthru’s culture of collaboration, innovation, and operational excellence. At Brkthru, we don’t just execute media, we anticipate needs and help clients reach their business goals.

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Sports marketing is having a major moment, and we’re all in.

From creator collabs to real-time ads, the game is evolving fast.
In this new piece from The Drum, our Co-Founder and Managing Director, Jeff Hastedt, shares his perspective on how brands are tapping into fan culture.

Read the article here: https://www.thedrum.com/news/2025/09/30/sport-marketing-s-full-circle-moment-creator-and-licensing-deals-changing-the-game

Jeff Hastedt: “Traditional in-game ads are costly and viewers’ attention spans are fragmented. Second-screen activations are a great opportunity, meeting viewers where they already are. These can include real-time stats, wagering odds or fan commentary. Another game-changer is streaming platform sponsorships. Services like Amazon and Apple increasingly invest in sports content, opening new ad channels beyond expensive, legacy slots. On the athlete front, name/image/likeness-style influencer partnerships in sports bypass traditional celebrity lanes, enabling brands to reach passionate audiences from the players’ own channels. For audio, programmatic sports-focused audio campaigns, including ad placements within podcasts, can be tailored by behavior or team affinity, boosting relevance. Lastly, there’s untapped potential in digital out-of-home: targeted digital signage around stadiums, sports bars, and retail sports zones is effective for on-the-go fan engagement.”

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CTV isn’t the future, it’s already here.

As streaming overtakes traditional TV, advertisers are shifting their focus to Connected TV (CTV) for its unmatched reach, precision targeting, and measurable impact.

With U.S. CTV ad spend projected to hit $26.6B in 2025, the time to act is now.

Vice President of Performance and Measurement at Brkthru, Traci Will, shares her vision with admonsters for the future of CTV. 

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Smart growth starts with smart conversations. Upselling or cross-selling just to close a deal? That’s bad business.

This Forbes article highlights Jeff Hastedt, our Co- Founder & Managing Director, and his philosophy around the art of upselling: it should always be a solution to an emerging need. And it’s always about understanding what is going to meet your customer’s needs in the most efficient way possible.

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“One thing that’s been pivotal to Brkthru’s success is our commitment to staying true to who we are, belief in our mission and go-to-market strategy and treating our clients with humanity, empathy and a service-first approach.”

In a recent interview with Authority Magazine, our Managing Director and Co-Founder Andrew Sklerov details the lessons he learned while growing our company, and how these experiences helped form the company’s business approach.

Learn how Brkthru became the company it is today and read Andrew’s advice for founders in the full Q&A: HERE

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Brkthru, the digital media partner of choice for agencies and brands who value a human touch, today announced its fourth consecutive ranking on the annual Inc. 5000 List, the most prestigious ranking of the fastest-growing private companies in America.

Coming in at No. 3698, Brkthru is one of only 5.9% of all time honorees to make the Inc. 5000 list four times. Being the fourth consecutive year, Brkthru is positioned among a smaller, elite percentage of the most successful independent, entrepreneurial businesses in America. The milestone recognizes the company’s exceptional 103% three-year revenue growth. Historically, bellwether brands like Microsoft, Meta and Oracle have made this list.

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Traditional marketing strategies no longer work. So much is changing and opportunities for a smart marketing strategy have never been greater:

-Advertising is more accessible than ever for smaller brands and mid-market agencies.
-There’s never been a better time to advertise in sports.
-The rise of second screen viewing means we can reach more viewers in a cost-effective way.

Brkthru vice President of Media Services shared these thoughts and more with Chad Silverstein at Authority Magazine. Read his ideas on how to break the marketing mold here.

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This year, many big brands ditched Pride from an advertising and marketing perspective.

And that’s a shame—but what happens when they want to come back?

Our co-founder Jeff Hastedt spoke with Daphne Howland at Retail Dive about the impact of the pullback.

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It’s not just about being seen — it’s about being seen by the right people, at the right time, with the right message. If you have a digital media partner like us, we can provide historical data and trends to help refine your audience.

Brkthru President Jonathan Mellinger shares his social media advertising advice for restaurants and other franchise operators with Chris Irby of Room 1903.

Read all of Jonathan’s franchise social media marketing insights HERE

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Marketing and advertising campaigns this Pride Month are different.

In many cases, non-existent.

Most usual brand sponsors are facing a tough economy and criticism from the current administration over LGBTQ-focused marketing.

Our Co-Founder and Managing Director Jeff Hastedt and Rivendell Media CEO Todd Evans spoke to Joanna Gerber at AdExchanger about what’s happening, why, and what’s next.