CTV isn’t the future, it’s already here. As streaming overtakes traditional TV, advertisers are shifting their focus to Connected TV (CTV) for its unmatched reach, precision targeting, and measurable impact. With U.S. CTV ad spend projected to hit $26.6B in 2025, the time to act is now. Vice President of Performance and Measurement at Brkthru, Traci…

Smart growth starts with smart conversations. Upselling or cross-selling just to close a deal? That’s bad business. This Forbes article highlights Jeff Hastedt, our Co- Founder & Managing Director, and his philosophy around the art of upselling: it should always be a solution to an emerging need. And it’s always about understanding what is going…