Sports marketing is having a major moment, and we’re all in. From creator collabs to real-time ads, the game is evolving fast.In this new piece from The Drum, our Co-Founder and Managing Director, Jeff Hastedt, shares his perspective on how brands are tapping into fan culture. Read the article here: https://www.thedrum.com/news/2025/09/30/sport-marketing-s-full-circle-moment-creator-and-licensing-deals-changing-the-game Jeff Hastedt: “Traditional in-game…