As the reality of the pandemic started to set in, franchise business owners began to quickly pivot, finding ways to continue doing business and to connect with their customers. Every type of franchise business faced this unforeseen challenge. Restaurants and QSR chains implemented online ordering and curbside pickup, and many other verticals – from franchised tool … Read More
Making the 2022 list of the Inc. 5000 Fastest-Growing Companies is an honor for Brkthru. At number 1,843, Brkthru is just about in the top third of the rankings. What we are most proud of, and most relevant to our clients and employees, is our ranking at #150 in the Advertising and Marketing category (out … Read More
You’ve seen it at the grocery store. At your local car dealer. Maybe you’re trying to build a new home and can’t get the supplies you need. The supply chain crisis that we’re experiencing touches the lives of every person – marketers included. 2022 has been a year of uncertainty for almost every industry. War … Read More
Brkthru Co-Founder & Managing Director Jeff Hastedt addressed marketers, agencies, media companies, SaaS platforms and franchise organizations from across the globe in New York City this week at Localogy Place 2022. The two-day conference, entitled “The Real-World Metaverse,” explored the intersection of digital and place. Jeff’s session reminded conference attendees that even though our campaigns … Read More
Historic inflation, supply chain disruption, war in Ukraine, and other macroeconomic factors have analysts predicting slowed growth in H2 2022 for the global ad market. Consumers are reducing spending on both essential and discretionary items from groceries to home improvement to travel and entertainment. As businesses navigate these factors, and the resulting deceleration of consumer … Read More
Almost dormant at the start of a worldwide pandemic, meeting in person is back and valued more than ever. The $500 billion US industry remains changed with a new approach to hybrid meetings among other shifting patterns. As meeting professionals race to adapt, it presents an opportunity for Destination Marketing Organizations (DMOs) to modify their … Read More
We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD. AVOD: Advertising-based Video on Demand is generally free … Read More
Whether to a favorite vacation spot or an exciting, new destination, we love to travel. Travel that was on the backburner due to unprecedented times is now moving back to the forefront. When looking at a survey conducted by Statista in 2022, we noted that compared to 2019 more than 33% of travelers spent less … Read More
Recent news of the Apple TV+ exclusive deal with Major League Baseball to air Friday night games on its streaming platform is another example of how Americans continue to move from traditional forms of media (broadcast and cable TV, and terrestrial radio) to follow sports via digital. Apple jumps into major league sports with Amazon, … Read More
Have you heard of SOS, or Shiny Object Syndrome? It’s the tendency to chase what’s new rather than staying focused on a current plan. The behavior is like that of a child. My three-year-old is attracted to things she’s never seen before. but what’s impressive is how quickly she loses interest in that item. I’m … Read More