Our Blog

This Holiday Season, Shoppers ‘Got a Brand New Bag’

If you feel like the holiday season beckons earlier each year, it’s not just the sugar-plums dancing in your head. From a consumer perspective, early shopping has become a habit. Sales events like the Amazon Prime Early Access Sale, Target’s Deal Days, and Walmart’s Rollbacks and More spurred holiday spending in the first half of … Read More

What Recession? Marketers Are Optimistic About 2023 Plans

If you’re experiencing whiplash reading the headlines about a recession (possible) and inflation (real), you’re not alone.  Politicians, economists, and market professionals are engaged in a semantic debate over whether the U.S. economy is in a recession. According to the general definition—a recession is defined by two consecutive quarters of negative gross domestic product (GDP). Others … Read More

Making NonProfits Sparkle this Giving Season

The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and … Read More

As Netflix Beats Q3 Expectations, Apple Also Considers Ad-Supported Video

As advertisers await the launch of the streaming giant’s highly anticipated ads-supported tier this week, Netflix is boasting some strong numbers in its quarterly earnings report this month. The platform was expected to add one million subscribers in Q3. Instead, the company gained 2.41 million new subscriptions – more than doubling expectations for new customers … Read More

Brkthru the Uncertainty –– Advertising in the Face of Recession 

This may sound biased coming from a decade-long marketer, but here is why you should continue strategically marketing during a recession.  During times of recession, many advertisers tend to decrease marketing budgets and consumers become more strict with their spending. As sales begin to drop, businesses will often cut costs, drop prices, and put new … Read More

Political 2022 Update:

Slower Ad Market as the Finish Line Nears With the last month of the political ad spending cycle in full force, several recent announcements have made planning those final dollars even more important as we approach the last few weeks. Restrictions announced recently on political advertising by Facebook’s parent META and on political fundraising by … Read More

What’s the Role of Digital Political Advertising in the 2022 Midterm Election?

Whatever your views and opinions of the political landscape in the United States are, one thing is for sure – there has never been more explosive growth in digital political advertising dollars in our country’s history. Controversy and chaos create interest and with the 2022 midterm elections being held on November 8, there may not … Read More

Ecommerce Tips For Your Business

We’ve all been on a smart device and going about our business –– work emails, paying bills, checking-in on friends, or going down an online rabbit hole (did you know that hummingbirds are the only birds that can fly backwards?) – and an ad appears for something you never knew you needed: an electronic gumball … Read More