Apple has been making a slow, but not so subtle move into the ad industry over the past year. When Apple released iOS 14.5 in April 2021, their App Tracking Transparency (ATT) feature rattled the industry as iPhone users began opting out of tracking across other apps and websites. What Apple deems a privacy-centered move…
Google announced they are changing the format of their search ads on the Search Engine Results Page (SERP). Say “so long” to the ads label and get ready for the new sponsored label at the top left of the ads. But wait…there’s more! Google wants to also add the business name and logo to the…
Many organizations love to tout their shiny objects and solutions that guarantee success and wild profit. Once you have been promised the world and sign on the line, the realization sets in that you may have missed some fine print on how successful that tool would make you. This is a story we often hear from…
This may sound biased coming from a decade-long marketer, but here is why you should continue strategically marketing during a recession. During times of recession, many advertisers tend to decrease marketing budgets and consumers become more strict with their spending. As sales begin to drop, businesses will often cut costs, drop prices, and put new…
The rebound continues! Like many businesses, out-of-home advertising overall took a hit during the pandemic as many consumers sheltered at home and restricted their travel. 2022 continues to show a bounce back with out-of-home advertising, but the rising star is digital out-of-home (DOOH) ushering in a new normal. Consumers are reemerging, traveling, attending events, and…
The NFL business model for decades relied on simplicity to reach the most fans. For Sunday games, football sports fans could just flip on Fox or CBS. Today there are no fewer than 20 ways to watch or listen to NFL games – 16 via streaming, cable or broadcast TV; three streaming or terrestrial radio…
Slower Ad Market as the Finish Line Nears With the last month of the political ad spending cycle in full force, several recent announcements have made planning those final dollars even more important as we approach the last few weeks. Restrictions announced recently on political advertising by Facebook’s parent META and on political fundraising by…
As a Latina working in the digital advertising space, I share many of the author’s sentiments in this AdAge article. It’s important to me that my community is fairly represented and that Hispanic Heritage Month is seen as an opportunity to showcase our diversity and success. At Brkthru, we know one size does not fit…
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We’ve all been on a smart device and going about our business –– work emails, paying bills, checking-in on friends, or going down an online rabbit hole (did you know that hummingbirds are the only birds that can fly backwards?) – and an ad appears for something you never knew you needed: an electronic gumball…