Slower Ad Market as the Finish Line Nears With the last month of the political ad spending cycle in full force, several recent announcements have made planning those final dollars even more important as we approach the last few weeks. Restrictions announced recently on political advertising by Facebook’s parent META and on political fundraising by…
As a Latina working in the digital advertising space, I share many of the author’s sentiments in this AdAge article. It’s important to me that my community is fairly represented and that Hispanic Heritage Month is seen as an opportunity to showcase our diversity and success. At Brkthru, we know one size does not fit…
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We’ve all been on a smart device and going about our business –– work emails, paying bills, checking-in on friends, or going down an online rabbit hole (did you know that hummingbirds are the only birds that can fly backwards?) – and an ad appears for something you never knew you needed: an electronic gumball…
A $60 CPM? Out-of-reach minimum $20 million? No ability to select programming? No third-party measurement? As marketers wait with anticipation for news about the Netflix ad-supported offering, some emerging news has marketers, agencies and digital media firms scratching their heads. The digital media pros at Brkthru are all for new paid digital media advertising opportunities…
It might be surprising to some marketers to learn that Americans aged 50 and older (like me) accounted for 39% of streaming watch time since May 2022, an increase from 35% a year earlier, according to Nielsen. That’s the biggest increase in time spent on all streaming services such as Netflix, Hulu, Roku, Pluto and YouTube.…
Historic inflation, supply chain disruption, war in Ukraine, and other macroeconomic factors have analysts predicting slowed growth in H2 2022 for the global ad market. Consumers are reducing spending on both essential and discretionary items from groceries to home improvement to travel and entertainment. As businesses navigate these factors, and the resulting deceleration of consumer…
Exclusive, high-quality and critically acclaimed content has been a key factor in the success of subscription-based video on demand (SVOD) services since their inception. Funded by monthly subscriptions, millions of Americans watch series such as “Stranger Things” and “The Crown” by Netflix and “Obi-Wan Kenobi” by Disney+, acquired programs like “NCIS” on Netflix and “Friends”…
The Brkthru team exhibited and attended in early June the International Franchise Expo at the Jacob Javits Center in New York City, , and we were happy to be back in person, meeting an energized group of thousands of franchisors, franchisees and small business owners from around the globe looking for their next business opportunity…
Both Disney and Netflix have shared their next steps in their journey to roll out ad-supported tiers of service to customers. On Tuesday, we learned Disney will partner with The Trade Desk to serve programmatic ads across its many properties and use Unified ID 2.0, an alternative to the third party cookie that the Trade…