Our Blog

Congratulations December Platinum Performers!

Six members of the Brkthru team were honored as Platinum Performers during our December all-company Town Hall. This time recognition goes to Robert McNair, Dave Dorado, Jordan Barnes, Oscar Labrador, Rosa Munoz and Rachel Collins as those who exhibit the characteristics that embody the Brkthru culture and work ethic. What qualities elevate a Platinum Performer above…

It’s About Service: The Ad Agency Client Retention Problem

Those of us in the marketing and advertising services industry work pretty darned hard at new business. Hunting for prospects. Jumping on leads. Participating in RFPs and pitches. It’s often said that new business is the lifeblood of a successful marketing services partner business because one way or another an agency will lose every one of its…

Gen X and the Power of Their $$$

The holidays are upon us and there is no better time of year for gathering with friends and family, attending parties, spreading goodwill, and of course, shopping. The stores are crowded, the digital shopping carts are full, and brands and retailers are lining up to position their latest goods for this holiday season.  All this…

Brkthru Makes the List Again!

Sitting among other honorees is truly an honor when your company is once again recognized as one of America’s fastest-growing privately held companies in the Inc. 5000. For the second year-in-a-row, Brkthru made this prestigious list, ranked by the editors of Inc. according to the percentage of growth of their annual revenue over the most-recent three-year period. The…

November is Native American Heritage Month

An interview with Pamela Villasenor by Dave Dorado, Brkthru Special Projects Manager November is National Native American Heritage Month and what started at the turn of the century as an effort to gain a day of recognition for the significant contributions the first Americans made to the establishment and growth of the U.S., has resulted…

Core Value in Action: Positive Attitude

Members of the Brkthru southeast Michigan, Detroit and Northwest Ohio crew enjoyed crisp Autumn weather by participating in our first monthly Hub Hangout event. Corey, Stephen, Heather, Kathleen, Greg, Ben, Jeff and Mr. Duff spent the afternoon at Three Cedars Farm in Northville, MI, to pick pumpkins, take a hayride, sip apple cider and gobble…

Brkthru @ 40th IGLTA in San Juan

Brkthru was proud to participate in this week’s IGLTA global convention in San Juan, PR. Jason Twigg, Director of Client Success, represented Brkthru at the 40th anniversary event and spent time learning, networking and sharing the Brkthru extensive experience leading LGBTQ+ travel and tourism digital media campaigns. More than 400 IGLTA members attended this year’s…

Brkthru Proudly Sponsors 2023 Visit Phoenix Annual Meeting

The team at Brkthru was honored to participate in the 2023 Visit Phoenix Annual Meeting, and to leverage our expertise in paid digital media to bring leisure and business travelers to Greater Phoenix! “Brkthru was grateful to participate in the Visit Phoenix Annual Meeting last week,” said Director of Client Success Dustin Moody, who attended…

Brkthru @ TikTok

Brkthru is honored to have been selected as one of only a few agencies in North America to participate in TikTok Immersion Day. Members of the Brkthru leadership team – Tom Leone, VP of Media Services; Tom Connelly, CRO; Jonathan Mellinger, COO; and Karen Cuce, VP of Strategy – spent the day with TikTok representative, Erica Riordan,…

Brkthru On the Road: Join Us at MJ Unpacked 10/10-12 in Detroit

Brkthru is proud to be an official sponsor at this year’s MJ Unpacked at the Motor City Casino, a distinctive event serving cannabis retailers and brands. If you’re a cannabis industry leader, marketing professional or agency working with cannabis clients, stop by booth #114 to learn how Brkthru successful reaches cannabis consumers with paid digital…