Traditional marketing strategies no longer work. So much is changing and opportunities for a smart marketing strategy have never been greater: -Advertising is more accessible than ever for smaller brands and mid-market agencies. -There’s never been a better time to advertise in sports. -The rise of second screen viewing means we can reach more viewers…

When it comes to Connected TV, ad agencies and brands can’t afford to wait. According to our VP of Performance and Measurement, @Traci Will:  “Instead of waiting for perfection and hesitating over the still-unknowns, lean into what we already know CTV can do: build brand equity, drive measurable outcomes, and provide agility on a budget…

This week, our co-founder Jeff Hastedt officially set foot in his 50th state – Alaska. 🫎🌲✈️ From big cities to the most remote corners of the U.S., Jeff believes there’s no substitute for showing up in person. Listening. Learning. Shaking hands. That mindset is woven into Brkthru’s DNA – and it’s one of the reasons our…

The world of digital media advertising moves lightning fast, and Brkthru helps you keep up with our new monthly podcast series Fast_brk. Now, you can spend just 10 minutes out of your busy day to hear what Director of Sales Development Heather Morris and Strategy Manager Morgan Stroyeck think of the latest headlines and share…

This year, many big brands ditched Pride from an advertising and marketing perspective. And that’s a shame—but what happens when they want to come back? Our co-founder Jeff Hastedt spoke with Daphne Howland at Retail Dive about the impact of the pullback. Read more here https://www.retaildive.com/news/retailers-ditching-pride-hurt-brands-later-target-costco/750866/

The Media Team at Brkthru wrapped their fourth annual department offsite, and their second at our Detroit Training Center. This group of 45 media wizards – leaders, media traders, ad ops and SEM specialists – spent their time together refining their craft, learning about new and emerging tools and participating in presentations with partners from The…

It’s not just about being seen — it’s about being seen by the right people, at the right time, with the right message. If you have a digital media partner like us, we can provide historical data and trends to help refine your audience. Brkthru President Jonathan Mellinger shares his social media advertising advice for…

Marketing and advertising campaigns this Pride Month are different. In many cases, non-existent. Most usual brand sponsors are facing a tough economy and criticism from the current administration over LGBTQ-focused marketing. Our Co-Founder and Managing Director Jeff Hastedt and Rivendell Media CEO Todd Evans spoke to Joanna Gerber at AdExchanger about what’s happening, why, and…

The summer travel season is under way, and the months of economic and travel uncertainty have left some ad agency and DMO, attraction and events marketers anxious about what’s to come. Brkthru leaders Liz Brooks and Nolan Gauvreau have extensive experience managing successful travel and tourism campaigns, and took time to share valuable DOs and…

The most-recent graduates of Brkthru U completed our week-long onboarding and training becoming the thirteenth class since launching the program in December 2022. This group of new Brkthru employees chose the name 13TU (a clever mash up of the numbers 1 and 3 to resemble a B). Dave Asch, Kelsey Martinolich, Jackie Lixie, Kyle Jackson,…