Both Disney and Netflix have shared their next steps in their journey to roll out ad-supported tiers of service to customers. On Tuesday, we learned Disney will partner with The Trade Desk to serve programmatic ads across its many properties and use Unified ID 2.0, an alternative to the third party cookie that the Trade…
Almost dormant at the start of a worldwide pandemic, meeting in person is back and valued more than ever. The $500 billion US industry remains changed with a new approach to hybrid meetings among other shifting patterns. As meeting professionals race to adapt, it presents an opportunity for Destination Marketing Organizations (DMOs) to modify their…
Reaching a Market in Flux. The commercial real estate environment has been shaken up since 2020. We see increased inventory in some areas, and very competitive demand in others, like investment properties. In order to capitalize on the growth, and get ahead of the competition, the marketing and media experts at Brkthru recommend that commercial…
The red-hot housing market is starting to cool, after two years of soaring prices and shrinking inventory. According to the National Association of Realtors, existing-home sales fell for the third straight month in April 2022. Sales were down 2.4% from March and 5.9% from one year ago. Rising home prices and mortgage rates are reducing…
We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD. AVOD: Advertising-based Video on Demand is generally free…
It’s 2022 and by now, the looming cookie deprecation isn’t news. Anyone working in or adjacent to digital media, and beyond, is aware that cookies will be rendered obsolete by the end of next year, when Chrome stops supporting them. The catalyst for this move, and others like it, is important – privacy. But what…
Moms Today Want Experiences and Brunch Out As we prepare to celebrate Mother’s Day on May 8th, families are trying to find just the right token of appreciation – flowers, homemade cards, hiking gear – the list of potential gifts is endless. And so are the opportunities for retailers, restaurants, experience and personal service businesses. Mother’s…
The Move to Responsive Search Ads, and What It Means Starting June 30, 2022, Google Ads is removing the option for advertisers to create new, or edit existing, expanded text ads (ETAs). While any ETAs created before 6/30 will continue to appear in the search results, it’s time to shift our focus to responsive search…
Brkthru COO Jonathan Mellinger shares with healthcare marketing publication MM+M (Medical Marketing and Media) his perspective on the impact and opportunities as Netflix explores ad-tiering options to alleviate revenue shortfalls. It’s relevant insight not just in healthcare marketing, but all verticals. More options for viewers and advertisers is always a good thing!
Whether to a favorite vacation spot or an exciting, new destination, we love to travel. Travel that was on the backburner due to unprecedented times is now moving back to the forefront. When looking at a survey conducted by Statista in 2022, we noted that compared to 2019 more than 33% of travelers spent less…