A Marketer’s Guide to ChatGPT and Artificial Intelligence.
In November 2022 when ChatGPT was first released to the public at no cost, people quickly realized that the technology wasn’t a fluke; there could be real use cases for its services. Three months later, internet users are still discovering new ways to leverage this artificial intelligence for work and play. Some continue to find new ways where ChatGPT can serve a purpose in their day-to-day, while others have been successful in exposing its shortcomings and dangers.
Marketers have viewed ChatGPT as both friend and foe. On one hand, it can realistically be utilized as a starting point in some daily tasks, while on the other, some fear that it could potentially automate or devalue their entire skill sets.
Artificial intelligence is not a fad – it’s here to stay. What’s crucial is our approach and utilization of this technology.
This isn’t new, but it’s different
While many of the features of ChatGPT are new to the everyday user, A.I. isn’t new to marketing – it’s been a backbone of some of the industry’s most used tools for years. The entire premise of programmatic media buying is based on automation and streamlined processes. In many ways, this hasn’t been a detriment, but has offered value to marketers and customers alike. For example, rather than spending time negotiating media buys in meetings, marketers have been able to buy premium inventory for their clients in a matter of seconds using complex tools that decipher targeting parameters and bids. In turn, consumers are being served ads with greater relevancy and alignment to their purchase behaviors and online habits.
Everyone in marketing has come across this scenario: a friend or family member sees an ad that they perceive as oddly accurate – and then asks, “how do they know?”. The answer: complex A.I.
What’s different with ChatGPT is the A.I. is now in the hands of everyone – and they can use it how they see fit, not how an ad exchange sees fit. Whether it’s asking for dinner recipe ideas, or writing code for a new app, we now all find ourselves asking the same question: how do they know?
You can access our complete and thorough guide “What’s Up with ChatGPT?” for our latest take.
Over the coming weeks, we’ll be sharing even more in our series of articles on ChatGPT and a complete analysis and implications. Subscribe to our monthly newsletter The Brk_down or visit our website blog for even more trends and digital media updates from the pros at Brkthru.