Our Blog

Chat w/ Brkthru @SuperZoo 2024!

SuperZoo, North America’s largest pet retail event, is August 14-16, 2024, at Mandalay Bay in Las Vegas, and Brkthru will be there. Sure, we love everything about our furry, winged, scaled and hooved friends (we do have our own website dedicated to pets www.barkthru.com), AND we know how to reach pet owners, and pet care…

Brkthru One Day Sale: 1 Month Away

The annual Brkthru One Day Sale is less than a month away and this once-a-year opportunity lets ad agencies, media buyers and advertisers lock in their digital media campaigns for Q4 2024 and 2025. Hundreds of agency partners have used the Brkthru One Day Sale to grow current client media investments and leverage for new…

Brkthru Makes the Inc. 5000 3 Years in a Row!

It’s not our first time – we also made the list of America’s Fastest-Growing Private Companies in 2022 and 2023. This year Brkthru is #2001, joining an exclusive group of fewer than 10 percent of Inc. 5000 honorees that have made it for three consecutive years. “Making the Inc. 5000 was never a goal,” said…

Brkthru Mid-Summer Hub Hangouts!

Brkthru employees beat the summer heat by gathering recently in their respective cities for our Hub Hangouts. The Charlotte hub had a great time enjoying St. Louis style pizza. It was this North Carolina hub’s biggest turn out yet. For its July hangout, our Cincinnati hub enjoyed relaxing pedicures and conversation, and after headed out…

The Cookie Is Still Dying

Google announced on July 23 they finally gave up trying to get rid of cookies in Chrome. Many twists and turns, delays, failed experiments, and lawsuits have led to this moment. Lost in the headlines, however, is that the cookie is still dying – just not how we expected.  “We are proposing an updated approach…

30 minutes w/Brkthru: The Hot 2024 Political Season

View our latest podcast to review how this year’s record spend in political advertising will impact campaigns leading up to the November election. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers. Two digital media experts from…

Summer Client Success Offsite in Detroit

Nearly 50 Brkthru team members from client success, sales development, business development, marketing and sales leadership met in Detroit last week for an informative and energetic Summer Client Success Offsite. On the agenda were an update on digital platforms, sharing client success stories, the state of streaming video, marketing support and of course, some fun…

Advertisers: Be Authentically Proud Year-Round

How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market: Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and…

Brkthru On the Road: What’s Growing @ NLGS ‘24

Brkthru Director of Client Success Ben Coburn attended the 2024 National Lawn and Garden Show this week in St. Louis, meeting with retailers and manufacturers serving the $130-billion US lawn and garden category. At the three-day event were hundreds of buyers with multi-unit independent garden centers, farm and fleet stores, regional chains, department stores, wholesale…

Brkthru Media Team in the Motor City!

The 48-member team of Brkthru media dynamos gathered at our Detroit Training Center this week for a summer department offsite. Theirs was the first department offsite at our recently opened 7,000-square foot facility in Southfield, MI. “This week, the Brkthru Media team got together for our annual department offsite,” said Brkthru Vice President of Media…