Our Blog

Millennials and their Spending Power

With a population of over 72 million, millennials have overtaken baby boomers as the largest generation in the United States [1] . Born between 1981 and 1996, us millennials now range from age 27 to 42 years old and we’ve attained an estimated spending power of $2.5 trillion as of 2020 [2]. We account for … Read More

The State of Search

Crypto, NFTs, Blockchain, Social Distancing, Artificial Intelligence – all prominent parts of our vernacular during the COVID-19 pandemic. Some with staying power, and some without. Artificial Intelligence (AI), however, is here to stay because it is not a “new” technology by any means and has been around for decades. Even digital marketers have been utilizing … Read More

Brkthru at Franchise Expo July 29-30

Brkthru Director of Sales Development Heather Morris will conduct a seminar “5 Powerful Tips in Digital Media for Franchise Owners” during the upcoming Patriot Franchise Expo, July 29-30, in San Antonio, TX.  Tailored specifically for franchisees and the unique needs of each of their locations, Heather’s topics will include: Patriot Franchise Expo is for active duty, … Read More

The ‘Threads’ Phenom: What We Know & What We’re Watching

Threads rocketed to 100 million users in just five days since its launch by Meta on July 6. That was much faster than the two months it took OpenAI-owned ChatGPT to hit that mark after its debut in January.  Threads can now claim status as the fastest-growing consumer application ever. As a user and marketer, … Read More

Brkthru U Class #4

Just a few weeks ago, members of our fourth Brkthru U class graduated with their own certificates of achievement after a week of learning, laughing, and even listening to live music together. Brkthru U is an immersive and comprehensive training session where employees from across the country and every department come together in one location … Read More

The Growing Power of Online Video Advertising

Online video has emerged as a key channel for marketers, changing the way brands reach and engage with their audiences. Online Video (OLV) inventory refers to any digital video content that is not on a social media platform (social video) or a streaming service (CTV/OTT). A popular OLV channel is YouTube, but a channel is … Read More

Brkthru Media Team Meets in Texas

The talented 34-member media team at Brkthru – media traders, SEM specialists and media operations specialists – gave it their all during the recent media offsite in Frisco, TX. The two-day meeting of training, process and campaign optimization was planned as a journey through a campaign lifecycle. Looks like they also had time for some … Read More

It’s not lip service, it’s Brkthru service. 

Consumers today have endless choices. They have social media and influencers to share product reviews. They expect a client experience of consistency, responsiveness, and customization. In return, they give fierce loyalty. That’s the reason so many big brands claim service as their specialty.  In the era of Amazon, Nordstrom stands out because their customers know … Read More

#different is good

Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech … Read More

Pride in Our People, Pride in Our Work

Kicking off June, we have a lot to celebrate – school is out, summer has arrived and its Pride month! Pride month gives an opportunity to reflect on the first half of the year, realign commitments, and consider the progress we have made and still need to make in the LGBTQIA+ community.  I was very … Read More