“Higher ed marketers need to reach their audience with fluff-free strategies that sell career-readiness, not a school.”
In her recent University Business article, Karen Cuce, our VP of Strategy, shares nine tips for how higher ed institutions can rethink their approach to connect with Gen Z and drive enrollment success in 2026:
– Prioritize student-created content
– Content should lead with proof of outcomes like job placement stats and career data
– In addition to search optimization, optimize for generative AI
Read all nine of Karen’s recommendations for winning enrollment campaigns. https://lnkd.in/eY7B2Xfn
