The Perfect Gift for Mom?

Moms Today Want Experiences and Brunch Out

As we prepare to celebrate Mother’s Day on May 8th, families are trying to find just the right token of appreciation – flowers, homemade cards, hiking gear – the list of potential gifts is endless. And so are the opportunities for retailers, restaurants, experience and personal service businesses.

Mother’s Day spending is expected to total $31.7 billion this year, up $3.6 billion from 2021’s record spending, according to the annual consumer survey released by the National Retail Federation. Did you know that we spend more on mom than anyone else? Almost $246!

The survey also notes that more than half of consumers (57%) plan to spend an average of $40.90 on a special outing like dinner or brunch, signaling continued post-pandemic prioritization of quality time with loved ones. 

Over 100MM families celebrate this special day by going to a restaurant. And those often include friends and extended family. 

This “want” for quality time shows the rise of an experience economy. In a 2019 Harris Poll survey, 85% of U.S. adults agreed that experience gifts are an excellent way for both the giver and receiver to enjoy something together. 

So, if you are still shopping, think about giving mom the gift of TIME together. 

If you have questions about how to engage Mother’s Day gift-givers, we’re all ears. Contact us to learn more, and don’t forget Mother’s Day is this Sunday.