Cannabis stores have become the modern-day Starbucks with one on every corner in town. While the real estate industry has progressed with the times, the question still lingers like a cloud of smoke, has the advertising world? Typically, the digital media industry leads the way in exploring new approaches to engaging a growing digital audience. When it…
Think about this: 80% of the world’s internet users are on social media according to eMarketer. That’s a lot of posts, likes, swipes, filters, emojis, influencers, and online sales! While the number of social channels has grown and users continue to engage, these platforms are struggling against the strong headwinds of an uncertain economy, data…
Let’s start with the fact that today fewer people are going to college than in recent years. This has higher ed institutions scrambling with how to manage lost revenue, a reduced offering of classes and other amenities that draw in students. Those students are largely made up of Generation Z. Next, let’s acknowledge that Gen…
Clients Score Brkthru Once Again 9/10 in Service We’re not surprised, because Brkthru was founded on Service. In our recent fourth annual Client Satisfaction Survey, more than 90% of our clients scored Brkthru Very Satisfied to Extremely Satisfied in overall service to their business. The online survey was conducted among 150 active clients around 21 areas…
In this second in our series on the Business-to-Business category, we gauge the seismic shifts in who makes B2B decisions, their journey and where they go for information. If you are a marketer or agency tasked with promoting a product or service before it gets to the end user, hold on. You’re in for a…
Digital streaming audio has become a staple in our daily lives, with more and more people opting to listen to music, podcasts, and other audio content online. In this article, we will delve into the current state of digital streaming audio, exploring the audience, how often they listen, and what the future holds for this…
Born between 1997 and 2012, Gen Zers represent about 20% of the population and as the first group of kids to grow up with immediate internet access, their media consumption habits are unique. While Millennials take the prize for being the biggest cord-cutters, Gen Zers gravitate toward short digital videos and online interaction. This generation…
Privacy legislation continues to expand and shift across the country. The OG consumer privacy standard bearer of all states, California, enacted The California Privacy Rights Act (CPRA) on January 1, 2023. This built upon the previous California Consumer Privacy Act (CCPA) and gives consumers greater control over their personal information, including the right to opt-out…
Often overlooked in our marketing and advertising field is the important role of Business-to-Business (B2B) advertising. At $18.47 Billion projected in advertising spending in 2024, it’s time to give B2B its due. The seismic changes triggered by the pandemic also included an accelerated shift in B2B advertising from in-person channels to digital ads, with B2B…
For over a hundred years, brands like Coca Cola have achieved their success by building brand loyalty with their customers using perception-based aspects, such as company image and customer experience. When a customer becomes brand loyal, they often believe that no other company can provide a higher quality product. In Coca Cola’s case, they have…