Online video has emerged as a key channel for marketers, changing the way brands reach and engage with their audiences. Online Video (OLV) inventory refers to any digital video content that is not on a social media platform (social video) or a streaming service (CTV/OTT). A popular OLV channel is YouTube, but a channel is…
Consumers today have endless choices. They have social media and influencers to share product reviews. They expect a client experience of consistency, responsiveness, and customization. In return, they give fierce loyalty. That’s the reason so many big brands claim service as their specialty. In the era of Amazon, Nordstrom stands out because their customers know…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
Cannabis stores have become the modern-day Starbucks with one on every corner in town. While the real estate industry has progressed with the times, the question still lingers like a cloud of smoke, has the advertising world? Typically, the digital media industry leads the way in exploring new approaches to engaging a growing digital audience. When it…
Think about this: 80% of the world’s internet users are on social media according to eMarketer. That’s a lot of posts, likes, swipes, filters, emojis, influencers, and online sales! While the number of social channels has grown and users continue to engage, these platforms are struggling against the strong headwinds of an uncertain economy, data…
Let’s start with the fact that today fewer people are going to college than in recent years. This has higher ed institutions scrambling with how to manage lost revenue, a reduced offering of classes and other amenities that draw in students. Those students are largely made up of Generation Z. Next, let’s acknowledge that Gen…
Clients Score Brkthru Once Again 9/10 in Service We’re not surprised, because Brkthru was founded on Service. In our recent fourth annual Client Satisfaction Survey, more than 90% of our clients scored Brkthru Very Satisfied to Extremely Satisfied in overall service to their business. The online survey was conducted among 150 active clients around 21 areas…
In this second in our series on the Business-to-Business category, we gauge the seismic shifts in who makes B2B decisions, their journey and where they go for information. If you are a marketer or agency tasked with promoting a product or service before it gets to the end user, hold on. You’re in for a…
Digital streaming audio has become a staple in our daily lives, with more and more people opting to listen to music, podcasts, and other audio content online. In this article, we will delve into the current state of digital streaming audio, exploring the audience, how often they listen, and what the future holds for this…
Born between 1997 and 2012, Gen Zers represent about 20% of the population and as the first group of kids to grow up with immediate internet access, their media consumption habits are unique. While Millennials take the prize for being the biggest cord-cutters, Gen Zers gravitate toward short digital videos and online interaction. This generation…