The political buzz is picking up for 2024. That means new opportunities and challenges for our clients. Political advertisers want to connect with passionate voters rallying behind their preferred candidates or issues. Non-political advertisers are less then enthused with jam-packed airwaves of local broadcast and the intense surge or regional ad spend. Whatever the target,…
We’ve all been there at one point or another. Standing aghast in disbelief of what just happened. Scratching our head in wonder. How did it come to this? Vowing to never set foot inside that establishment, EVER AGAIN! Customer Service horror stories – they are sadly a dime a dozen and becoming even more frequent…
The First Brkthru U Class of 2024 Inaugurates Brkthru Detroit Training Center! 21 recent additions Brkthru attended our weeklong Brkthru U classes last week, and it was notable for several reasons: · The February Brkthru U class was the first of entirely new employees, having joined in December, January and February. The previous seven classes were…
As search engines look to roll out new AI-fueled user experiences, the search world is in a frenzy. But before we dive down the “Search is Dead” rabbit hole, let’s take a step back. At the highest level, the goal of search (paid and organic) has always been to answer a question. Whether it’s “How…
There has been a seismic shift to digital media over the past decade and generations including Gen Z and Alpha (digital natives) are fully immersed in all things digital. Older generations, including Gen X, are taking a more selective approach, balancing their long-standing relationship with linear TV and radio with the lure of digital video…
Following last week’s announcement in which Google took the (reluctantly) anticipated first step in deprecating cookies for 1% of global Chrome users, the immortal ‘Fire Drill’ scene from The Office plays on repeat. “What’s the procedure, everyone? What’s the procedure?” Look, it’s not easy, but we’ve been talking about this since it was a glimmer…
One of our major initiatives for 2023 – employee training – reached its first zenith in December 2023 in which 100% of our 150 employees graduated from Brkthru U. Brkthru U is an immersive, weeklong training program where employees learn about the Brkthru brand, our clients and verticals, departments and processes, and core values, as…
Those of us in the marketing and advertising services industry work pretty darned hard at new business. Hunting for prospects. Jumping on leads. Participating in RFPs and pitches. It’s often said that new business is the lifeblood of a successful marketing services partner business because one way or another an agency will lose every one of its…
The holidays are upon us and there is no better time of year for gathering with friends and family, attending parties, spreading goodwill, and of course, shopping. The stores are crowded, the digital shopping carts are full, and brands and retailers are lining up to position their latest goods for this holiday season. All this…
Sitting among other honorees is truly an honor when your company is once again recognized as one of America’s fastest-growing privately held companies in the Inc. 5000. For the second year-in-a-row, Brkthru made this prestigious list, ranked by the editors of Inc. according to the percentage of growth of their annual revenue over the most-recent three-year period. The…