Brkthru’s Philly crew kicked-off our annual 31 Days of Service, a month-long event in which Brkthru employees give back to their local communities. Our Philadelphia-based colleagues were honored to spend time with Cradles to Crayons, an organization founded to #EndClothingInsecurity by providing clothing, shoes, diapers and school supplies to homeless or low-income families with children from birth to…
We’re not surprised, Brkthru was founded on Service. In our fourth annual Client Satisfaction Survey, more than 9 out of 10 of clients scored Brkthru “Very Satisfied to Extremely Satisfied” in overall service. In an industry where 40% of clients say they’re likely to fire their agency partner within 6 months (AdAge 11/22), Brkthru bucks that…
One of the biggest changes in GA4 is the way it tracks user behavior. Instead of using cookies to track website visits, GA4 uses a combination of machine learning and user-centric data models to track user behavior across multiple devices and platforms. This allows advertisers to gain a more complete picture of how their customers interact with their website,…
When Google’s Display & Video 360 recently introduced new features to more easily plan, buy and measure CTV campaigns, I reached out to our Supervisor of Bidding and Inventory, Parker Wheat, to see how this might affect our work for clients. Turns out the impact is nil thanks to our focus on Service, not tech.…
Let’s start with the fact that today fewer people are going to college than in recent years. This has higher ed institutions scrambling with how to manage lost revenue, a reduced offering of classes and other amenities that draw in students. Those students are largely made up of Generation Z. Next, let’s acknowledge that Gen…
The gravitational pull of Connected Television (CTV) is undeniable. U.S. adults will dedicate nearly two hours each day to CTV devices in 2023 – a time investment that has doubled in four short years. In fact, time spent with digital video on all internet-connected devices (CTV, mobile, desktop/laptop) will exceed that of traditional TV, which…
This technology is transformational, but delicate. It’s a tool, not a solution. It can provide a foundation, but will come up short as a deliverable. At best, it can be a starting point. At worst, it can be foolish or even dangerous. While billed as a service, it is not a replacement for service. Chat-based…
As users become more familiar with ChatGPT’s capabilities, some have been able to expose how inexplicably inaccurate the chatbot can be. Through relatively ordinary prompts, researchers and everyday users have been able to bend the program’s approach at answering questions. Not only can the chatbot be wrong or misleading, but it is assertive in doing…
When applied wisely and ethically, ChatGPT and future A.I. iterations can possess practical uses for marketers. First, it can be used as a starting point for content creation, including ad copy, blog posts, social posts, or numerous types of copywriting assignments. Buzzfeed has already begun to use it to create personalized quizzes that ask a…
As the calendar flips from February to March each year, eyeballs are glued to screens for the NCAA Division 1 Basketball Tournament. Heading into the 2023 tournament, interest was booming. 35% of US adults polled (Morning Consult) said they planned on watching the 2023 tournament, the highest total in six years. With an average of…