What’s happening? iOS17 will automatically remove tracking parameters from links in three areas – Mail, Messages, and Safari in private browsing mode. This new feature is called Advanced Tracking and Fingerprinting Protection. In Settings, it can be manually enabled by the user for All Browsing. Links will remain functional, but unique identifiers will be removed. Nonidentifiable parts will remain intact. Why?…
Facebook business administrators, social media managers, content marketers, and other industry insiders are abuzz discussing the losses in organic reach they’ve been experiencing with their Facebook pages. Many companies rely on the reach of their social content to connect with customers –– the lifeblood of their small businesses. In fact, the outcry from business owners…
Q & A with Anthony McFarlane, VP of Client Success For the next article in our series on Service, we sat down with Brkthru Vice President of Client Success, Anthony McFarlane, who has spent his career on the front lines in day-to-day service to clients. Anthony, we know Service is THE foundation of Brkthru’s business…
As the advertising industry wrestles with the growth of AI and evaluates the use cases and potential dangers, one threat deserves more immediate attention – inventory quality. For years, advertisers have been aware of Made for Advertising (MFA) sites – websites that produce no value, are filled with intrusive ads, and whose sole purpose is…
With a population of over 72 million, millennials have overtaken baby boomers as the largest generation in the United States [1] . Born between 1981 and 1996, us millennials now range from age 27 to 42 years old and we’ve attained an estimated spending power of $2.5 trillion as of 2020 [2]. We account for…
Crypto, NFTs, Blockchain, Social Distancing, Artificial Intelligence – all prominent parts of our vernacular during the COVID-19 pandemic. Some with staying power, and some without. Artificial Intelligence (AI), however, is here to stay because it is not a “new” technology by any means and has been around for decades. Even digital marketers have been utilizing…
Brkthru Director of Sales Development Heather Morris will conduct a seminar “5 Powerful Tips in Digital Media for Franchise Owners” during the upcoming Patriot Franchise Expo, July 29-30, in San Antonio, TX. Tailored specifically for franchisees and the unique needs of each of their locations, Heather’s topics will include: Patriot Franchise Expo is for active duty,…
Online video has emerged as a key channel for marketers, changing the way brands reach and engage with their audiences. Online Video (OLV) inventory refers to any digital video content that is not on a social media platform (social video) or a streaming service (CTV/OTT). A popular OLV channel is YouTube, but a channel is…
Consumers today have endless choices. They have social media and influencers to share product reviews. They expect a client experience of consistency, responsiveness, and customization. In return, they give fierce loyalty. That’s the reason so many big brands claim service as their specialty. In the era of Amazon, Nordstrom stands out because their customers know…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…