The annual Brkthru One Day Sale is less than a month away and this once-a-year opportunity lets ad agencies, media buyers and advertisers lock in their digital media campaigns for Q4 2024 and 2025. Hundreds of agency partners have used the Brkthru One Day Sale to grow current client media investments and leverage for new…
It’s not our first time – we also made the list of America’s Fastest-Growing Private Companies in 2022 and 2023. This year Brkthru is #2001, joining an exclusive group of fewer than 10 percent of Inc. 5000 honorees that have made it for three consecutive years. “Making the Inc. 5000 was never a goal,” said…
Brkthru employees beat the summer heat by gathering recently in their respective cities for our Hub Hangouts. The Charlotte hub had a great time enjoying St. Louis style pizza. It was this North Carolina hub’s biggest turn out yet. For its July hangout, our Cincinnati hub enjoyed relaxing pedicures and conversation, and after headed out…
Google announced on July 23 they finally gave up trying to get rid of cookies in Chrome. Many twists and turns, delays, failed experiments, and lawsuits have led to this moment. Lost in the headlines, however, is that the cookie is still dying – just not how we expected. “We are proposing an updated approach…
View our latest podcast to review how this year’s record spend in political advertising will impact campaigns leading up to the November election. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers. Two digital media experts from…
How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market: Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and…
Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
With Hispanic Heritage Month coming in September, now’s the time for advertisers and agencies to plan for this annual celebration highlighting the rich cultural contributions of Latino communities in the US. Beyond the traditional festivities and cultural events, this month also offers marketers a chance to glimpse into the evolving digital behaviors of this demographic.…
Success for those of us in advertising and marketing services hinges on delivering exceptional services AND on keeping clients satisfied. After all, happy clients are more likely to become long-term loyal clients and tend to spend more. That’s where measuring client satisfaction comes in, and why Brkthru is committed to an annual client survey. Our…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…