Highly Capitalized Network tracked down Brkthru Director of Client Success Ben Coburn recently at the cannabis industry trade show MJ Unpacked in St. Louis to talk about how Brkthru uses digital media on behalf of our clients in the cannabis industry. Recreational use of cannabis is now legal in 24 states and the District of…
The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients. This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on…
For cannabis brands still looking to capitalize on the #GreenWednesday (today, 11/27) and Black Friday holiday rush, there’s still time to get the message out. When it comes to Cannabis, the sales cycle is shorter and cannabis retailers can get a quicker response with hashtag#digitaladvertising. Our President Jonathan Mellinger (he/him) sat down with Adam Jackson of Green Market…
More than 7,000 of you viewed our previous podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” in August for insights on how this year’s record spend will impact advertising campaigns. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers,…
The Brkthru team of nearly 200 employees gathered recently at the Borgata in Atlantic City for our Fall 2024 All-Company Meeting with the theme of Brkthru Empire! In addition to our typical semi-annual, all-company get togethers of business updates, key initiatives and department breakouts, this time we included an in-person signing day for our yearly…
If you’re an advertiser, agency or media buyer who handles Business-to-Business marekting, this is a podcast you won’t want to miss. B2B marketing is vital to the US economy, and media pros Tom Leone from Brkthru and Joe Paratore from AdDaptive share smart digital media strategies in our latest podcast. Even though B2B is projected…
Members of the Brkthru team traveled to Miami, FL, recently to attend Destinations International – the travel and tourism industry’s leading event for destination organization professionals. The 2024 Annual Convention set an all-time attendance record with nearly 2,000 participants from more than 30 countries. Brkthru joined other DI ’24 participants at more than three dozen…
Director of Sales Development Noah Everist and Director of Client Success Kelly Alberico attended the annual AdAge Small Agency Awards recently in Boston. The three-day event honored small independent agencies that are performing well in three important areas: creating amazing and effective work for clients, building a financially healthy business and cultivating a diverse and…
Housing sales have been lukewarm so far in 2024, but there are signs that activity could heat up by the end of the summer, providing opportunities for home buyers, home sellers, builders, mortgage lenders and real estate professionals. The digital media pros at Brkthru are keeping our eyes on what’s happening, and fine-tuning campaigns to…
SuperZoo, North America’s largest pet retail event, is August 14-16, 2024, at Mandalay Bay in Las Vegas, and Brkthru will be there. Sure, we love everything about our furry, winged, scaled and hooved friends (we do have our own website dedicated to pets www.barkthru.com), AND we know how to reach pet owners, and pet care…