Seven more members of the Brkthru team joined the prestigious group of Platinum Performers. During our May 2024 all-company Town Hall, tributes went to Laura Schratzmeier, Josh Erhardt, Chris Piedade, Maggie O’Connor, Vincent Lepore, Katherine Taylor and Gabrielle Adduci. Brkthru Platinum Performers put clients first by finding ways to say yes, seek out creative solutions…
Brkthru team members joined up in locations across the country recently for Hub Hangouts, and to take advantage of warmer Spring weather. This month … Our 757 VA Hub had a lovely Happy Hour Hangout at the beach. Margaritas were on the menu for the Austin Hub. The Tampa Hub relaxed with competitive putting at…
As growth of the legal cannabis industry continues to surge in the U.S. – $28.8 billion in 2023 and nearly 500,000 jobs – Brkthru attended two east-coast cannabis events recently. It’s surprising to recall that California was the first state to legalize medical marijuana nearly 30 years ago in 1996. Since then, the medical use…
Naturally those of us in the media industry talk often about media performance. But when we use the word “performance,” are we all saying the same thing? [Hint, hint: we’re not!] So, what is performance, anyway? What it used to be – Thinking back to my very first internet advertising gig, the company I worked…
As winter turns to spring, the snow, ice, and cold turn to green grass, sunshine, and warm weather. If you’re in the Lawn and Landscape industry or Outdoor Power Equipment (OPE) dealer, you know this is the time to get your brand out and to take advantage of the “make or break” seasonality of your…
The annual eTourism Summit 2024 was in Las Vegas recently, and I was fortunate to attend along with hundreds of travel and tourism professionals including DMOs, state and regional travel associations, attractions, cruise lines, airlines and hotels, tour operators and marketers and advertising agencies. This was an opportunity to network and gain a deeper understanding…
Members of the Brkthru Executive and Client Success teams were in Philadelphia for meetings and took time to board the Spirit of Philadelphia on the Delaware River. On board were Director of Client Success Kristine Smith, Director of Sales Development Noah Everist, CRO Tom Connelly, Vice President of Sales Development Nathan Foster, Regional Director of…
At the start of each year since 2019, Brkthru conducts an annual client satisfaction survey, and this year the majority of our clients (more than 8 out of 10) were Extremely or Very Satisfied. But, we don’t conduct a satisfaction survey for the accolades (although we are flattered when we see high scores). This is…
In the past decade, the rise of streaming services has resulted in a groundbreaking shift in the way we consume content and live sports is no exception. Streaming platforms offer fans the flexibility to watch sports on their own terms. This convenience means sports lovers can follow their favorite teams from anywhere and from whatever…
Hey there, home builders and remodelers! There are property owners out there ready to scratch a home improvement itch they’ve been holding off. That urge could mean some good things ahead, but only if you’re in the right place at the right time. So, how do you make that happen? Here are some insights about…