Our Blog

Brkthru Media Team in the Motor City!

The 48-member team of Brkthru media dynamos gathered at our Detroit Training Center this week for a summer department offsite. Theirs was the first department offsite at our recently opened 7,000-square foot facility in Southfield, MI. “This week, the Brkthru Media team got together for our annual department offsite,” said Brkthru Vice President of Media…

Advertisers and Agencies: Shut Out of Live Sports?

Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…

70 Employees Provide 500 Service Hours During 14 Volunteer Events!

For the third year, Brkthru team members gave their time, energy and hearts performing community service for “31 Days of Service” during our anniversary month of May. We sorted donated clothing, packed food at pantries and delivered meals to help fight hunger, bought and assembled gift bags for a shelter, cared for pets at a…

Ohio Hubs Represent for Brkthru “31 Days of Service”

Members of three Brkthru Hubs in the Buckeye State performed their community service in Columbus, Cincinnati and Medina, OH, during our “31 Days of Service,” commemorating Brkthru’s anniversary month of May. Employees across the country demonstrated our Core Value of Contribution by performing acts of community service. From Ohio: ·  Brkthru Columbus Hub members Colleen Buzza…

3 More Brkthru Hubs Perform Community Service in May!

Members of our NC Triangle, Richmond, VA and the VA 757 hub, contributed to our “31 Days of Service,” commemorating Brkthru’s anniversary month of May by performing acts of community service. · Our NC Triangle Hub volunteered at the The Food Bank of Central & Eastern North Carolina that provides food for friends and neighbors…

Brkthru Dedicates ’31 Days of Service’ in May

“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities. We’re sharing all this week how our team members across the country conducted their community service: ·  13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin…

The CTV Landscape Looks Great, Especially for Free Ad-Supported TV

40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…

Pride 2024: Be Authentic with Your Support and Actions

During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…

May ’24  Platinum Performers: Way to Go!

Seven more members of the Brkthru team joined the prestigious group of Platinum Performers. During our May 2024 all-company Town Hall, tributes went to Laura Schratzmeier, Josh Erhardt, Chris Piedade, Maggie O’Connor, Vincent Lepore, Katherine Taylor and Gabrielle Adduci. Brkthru Platinum Performers put clients first by finding ways to say yes, seek out creative solutions…

Core Value: + Attitude!

Brkthru team members joined up in locations across the country recently for Hub Hangouts, and to take advantage of warmer Spring weather. This month … Our 757 VA Hub had a lovely Happy Hour Hangout at the beach. Margaritas were on the menu for the Austin Hub. The Tampa Hub relaxed with competitive putting at…