How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market: Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and…
Brkthru Director of Client Success Ben Coburn attended the 2024 National Lawn and Garden Show this week in St. Louis, meeting with retailers and manufacturers serving the $130-billion US lawn and garden category. At the three-day event were hundreds of buyers with multi-unit independent garden centers, farm and fleet stores, regional chains, department stores, wholesale…
The 48-member team of Brkthru media dynamos gathered at our Detroit Training Center this week for a summer department offsite. Theirs was the first department offsite at our recently opened 7,000-square foot facility in Southfield, MI. “This week, the Brkthru Media team got together for our annual department offsite,” said Brkthru Vice President of Media…
Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
For the third year, Brkthru team members gave their time, energy and hearts performing community service for “31 Days of Service” during our anniversary month of May. We sorted donated clothing, packed food at pantries and delivered meals to help fight hunger, bought and assembled gift bags for a shelter, cared for pets at a…
Members of three Brkthru Hubs in the Buckeye State performed their community service in Columbus, Cincinnati and Medina, OH, during our “31 Days of Service,” commemorating Brkthru’s anniversary month of May. Employees across the country demonstrated our Core Value of Contribution by performing acts of community service. From Ohio: · Brkthru Columbus Hub members Colleen Buzza…
Members of our NC Triangle, Richmond, VA and the VA 757 hub, contributed to our “31 Days of Service,” commemorating Brkthru’s anniversary month of May by performing acts of community service. · Our NC Triangle Hub volunteered at the The Food Bank of Central & Eastern North Carolina that provides food for friends and neighbors…
“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities. We’re sharing all this week how our team members across the country conducted their community service: · 13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…