The Brkthru team of nearly 200 employees gathered recently at the Borgata in Atlantic City for our Fall 2024 All-Company Meeting with the theme of Brkthru Empire! In addition to our typical semi-annual, all-company get togethers of business updates, key initiatives and department breakouts, this time we included an in-person signing day for our yearly…
If you’re an advertiser, agency or media buyer who handles Business-to-Business marekting, this is a podcast you won’t want to miss. B2B marketing is vital to the US economy, and media pros Tom Leone from Brkthru and Joe Paratore from AdDaptive share smart digital media strategies in our latest podcast. Even though B2B is projected…
The Brkthru One Day Sale on Thursday, September 12, is a once-a-year opportunity for ad agencies, media buyers and advertisers to lock in their digital media campaigns with upfront specials for Q4 2024 and 2025. Our digital media pros are revved up and ready to craft cutting-edge campaigns for any digital tactic, anytime and anywhere.…
14 recent additions to the Brkthru team just completed their week-long onboarding and training during Brkthru U, becoming our 10th class since launching the program in December 2022. They named themselves Authenticators, and their energy, enthusiasm and passion was on full display. The August 2024 class brings the total number of Brkthru U graduates close…
Housing sales have been lukewarm so far in 2024, but there are signs that activity could heat up by the end of the summer, providing opportunities for home buyers, home sellers, builders, mortgage lenders and real estate professionals. The digital media pros at Brkthru are keeping our eyes on what’s happening, and fine-tuning campaigns to…
It’s not our first time – we also made the list of America’s Fastest-Growing Private Companies in 2022 and 2023. This year Brkthru is #2001, joining an exclusive group of fewer than 10 percent of Inc. 5000 honorees that have made it for three consecutive years. “Making the Inc. 5000 was never a goal,” said…
Brkthru employees beat the summer heat by gathering recently in their respective cities for our Hub Hangouts. The Charlotte hub had a great time enjoying St. Louis style pizza. It was this North Carolina hub’s biggest turn out yet. For its July hangout, our Cincinnati hub enjoyed relaxing pedicures and conversation, and after headed out…
Google announced on July 23 they finally gave up trying to get rid of cookies in Chrome. Many twists and turns, delays, failed experiments, and lawsuits have led to this moment. Lost in the headlines, however, is that the cookie is still dying – just not how we expected. “We are proposing an updated approach…
View our latest podcast to review how this year’s record spend in political advertising will impact campaigns leading up to the November election. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers. Two digital media experts from…
Nearly 50 Brkthru team members from client success, sales development, business development, marketing and sales leadership met in Detroit last week for an informative and energetic Summer Client Success Offsite. On the agenda were an update on digital platforms, sharing client success stories, the state of streaming video, marketing support and of course, some fun…