In 2017, Sundar Pichai, one year into his tenure as CEO at Google announced at a Google Developers conference that Google is an A.I. first company. At the time, the statement was perceived as a response to Amazon’s Alexa assistant, which beat Google in voice search to the market. Six years later, Google finds itself…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
A Marketer’s Guide to ChatGPT and Artificial Intelligence. In November 2022 when ChatGPT was first released to the public at no cost, people quickly realized that the technology wasn’t a fluke; there could be real use cases for its services. Three months later, internet users are still discovering new ways to leverage this artificial intelligence…
Who is Gen Z and What Makes Them Different from Other Generations? Generation Z is defined by anyone born between the years of 1995 and 2015. And with an estimated $360 billion (2021 Bloomberg) in disposable income, they are well on their way to becoming the most powerful consumer group of all time. Marketers must…
At Brkthru, we approach any problem or roadblock with a solution for our clients. With TikTok facing scrutiny from the U.S. government and other contingents, our team of media experts are following the daily developments closely to ensure our clients are set up for success, no matter the changes on the horizon. TikTok’s Power: Attention…
A Conversation between Director of Client Services Shelby Davisson and Associate Account Manager Lauren Somers As we enter National Women’s History month, I reflect on ways female leaders at Brkthru support me in my professional journey. I sat down with one of our fearless leaders, Director of Client Services, Shelby Davisson, to discuss her experience…
Brkthru Senior Director of Client Success Shannon Walion Dominguez joined the podcast The Bank Marketing Show to discuss tactics to help banks navigate the current economy and how Brkthru reaches banking customers with digital media. Give it a listen. Nice job Shannon!
Born between 1997 and 2012, Gen Zers represent about 20% of the population and as the first group of kids to grow up with immediate internet access, their media consumption habits are unique. While Millennials take the prize for being the biggest cord-cutters, Gen Zers gravitate toward short digital videos and online interaction. This generation…
If you’ve tuned in to primetime TV at any time in the past few decades, you have surely run across a healthcare ad or two! From COVID awareness to Urgent Care Services, or fresh takes on insurance, healthcare is a large portion of ad spend across all global marketing. Healthcare budgets historically reflect heavy investments…
Beginning February 20, 2023, Meta is changing how advertisers can target people under the age of 18 globally (and under 20 in Thailand and under 21 in Indonesia). Specifically, Meta, inclusive of Facebook and Instagram, will remove the following options to target teen users (ages 13-17): This also includes locations smaller than cities, and DMA…